Masters of Marketing  By  cover art

Masters of Marketing

By: Bassem Saber
  • Summary

  • Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.
    © 2024 Masters of Marketing
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Episodes
  • PR, Partnerships, Social Media, and How to Use Them to Grow Your Startup
    Apr 30 2024

    When it comes to communicating with potential customers, authentic, genuine content is the name of the game.​

    Ksenia Zaykova is the Founder of Node Communications, one of the region's premier PR and consulting firms, and the CCO of AngelsDeck Global Ventures, a leading venture capital firm. Throughout her vast experience, she has become a leading expert in communications, public relations, and storytelling.​

    Join us as Ksenia delves into reaching the right customer with the right message, how content can help you grow your startup, incorporating storytelling in your content, and much more.

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    44 mins
  • How MCG Talent Grew to Become a Multi-Million Dollar Company​
    Mar 22 2024

    Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​

    Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​

    Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to continuously grow his business.

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    49 mins
  • How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it​
    Mar 7 2024

    When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​

    Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures.

    Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need to be doing to find long-term success.

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    46 mins

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