We all know that data is the new oil, but how many legacy businesses are effectively fueling their operations with this powerful resource? What bottlenecks are preventing them from harnessing this data, and how can they measure ROI from MarTech tools? Join Ruchdi Hamed Naji as he shares his insights from the KSA Market.

• (00:54) - Ruchdi's Career Path So Far
• (03:53) - Addressing Data's Neglect in Legacy Systems
• (06:08) - Exploring the Correlation: Ruchdi's Perspective on First-Party Data and Customer Retention
• (10:38) - Unveiling the Oversight: Legacy Brands and the Untapped Potential of Data
• (14:39) - Decoding ROI: Reimagining Success Metrics in Ruchdi's Univers
• (19:03) - Balancing Act: Navigating Investment Strategies in MarTech and CDP Tooling
• (22:31) - Ruchdi's Favorite MarTech Success Story: Impact and Metrics
• (28:14) - Campaigns & Strategies: Bridging Offline to Online Customer Conversion
• (31:45) - Discounting Dynamics in KSA: Ruchdi's Advocacy for Value-Added Services
• (38:21) - How Ruchdi's Travels Nurture the Current Marketer in Him
• (43:17) - MarTech: No Longer a Luxury, but a Necessity
• (46:59) - Improved Business Performance through MarTech Understanding
• (48:32) - AI: A Fundamental Aspect of Sustainable Solutions Today

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?

• (00:52) - More About The Insurance Landscape In India
• (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
• (13:25) - The Big Buyer Persona
• (19:03) - The Post-Purchase Game: What Metrics Do They Track?
• (25:12) - Selling Insurance: What Are Your Users Looking For?

Social Offline is a popular hangout for millennials and Gen Zs, whether they're meeting up for work parties, catching up with friends, or going on dates. Rahul Wishard, in charge of CRM & Loyalty for Social's parent brand, shares insights into what keeps customers coming back for more.

• (00:42) - How Did Rahul End Up in CRM?
• (02:16) - From Empty Tables to Full Insights: Impresario's Data Journey in Hospitality
• (04:11) - Beyond Database Marketing: Crafting Customer Journeys in Hospitality
• (06:08) - Contrasting CRM Evolution in Hospitality vs. Retail
• (10:38) - From Registers to Wi-Fi: Tracing the Evolution of Data Capture in Hospitality
• (14:54) - Navigating Consumer Segmentation in Hospitality
• (18:43) - Mastering Data Chaos: Scaling CRM & Loyalty Across 51 Outlets
• (20:54) - Empowering 50+ Outlets: Unveiling the Significance of CRM & Loyalty
• (24:59) - Decoding Social's CRM Strategy: Metrics, Insights, and Impact
• (29:54) - Unraveling Social's Consumer Patterns: From Corporate Celebrations to Chill Hangouts
• (32:32) - Empowering Frontline Staff: The Future of Personalized Dining Experiences
• (36:11) - F&B Personalization: Data and Tech for Better Customer Experience
• (40:03) - Enhancing Customer Feedback Mechanisms in F&B: Challenges and Solutions
• (45:02) - Scaling Experiences & Overcoming Regulatory Hurdles
• (47:36) - Strategic Partnerships for Data Capture and Customer Engagement in F&B