The Perennials

The Megatrends Creating a Postgenerational Society

By: Mauro F. Guillén

Narrated by: Leon Nixon

Get the best from accelerating social change with the new audiobook from the bestselling author of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling it "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "a must read" (Mohammed A. El-Erian).

In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it.

In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer.

This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.

A Macmillan Audio production from St. Martin’s Press.

Perennials: una nueva forma de pensar más allá de la edad

Perennials propone una visión poderosa: la edad no define el valor de una persona. Invita a adoptar una mentalidad multigeneracional basada en la curiosidad, la adaptabilidad y la colaboración entre generaciones, demostrando que la relevancia no tiene edad y que el futuro se construye con diversidad generacional.

Paths for Marketers, Less So for Policymakers

This book was well reasoned and well written but lacked clear suggestions for policy makers. Billed as a bit of both, it fell short on that side of the equation.

Dynamic

We have to ask ourselves if we are going to tap into the full potential of all the world’s citizens.

This book lays out the blueprint!

Entirely too left-wing

Watching an interview by the author intrigued me. Listening to the book was like hearing the same ideas repeated while someone was scratching nails across a chalkboard.

Every single current left-wing cause got its moment in the sun. If he wants to reach a wider audience with his views, he needs to reach a wider audience with his views and not frame everything through such ideology.