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2030
- How Today's Biggest Trends Will Collide and Reshape the Future of Everything
- Narrated by: Leon Nixon
- Length: 10 hrs and 33 mins
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Publisher's summary
"Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising." (Adam Grant)
The world is changing drastically before our eyes - will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes.
Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game", and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.
That world - and those rules - are over.
By 2030, a new reality will take hold, and before you know it:
- There will be more grandparents than grandchildren
- The middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined
- The global economy will be driven by the non-Western consumer for the first time in modern history
- There will be more global wealth owned by women than men
- There will be more robots than workers
- There will be more computers than human brains
- There will be more currencies than countries
All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.
According to Mauro F. Guillen, the only way to truly understand the global transformations underway - and their impacts - is to think laterally. That is, using "peripheral vision", or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend - climate change or the rise of illiberal regimes, for example - Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point - 2030 - that will be, for better or worse, the point of no return.
2030 is both a remarkable guide to the coming changes and an exercise in the power of "lateral thinking", thereby revolutionizing the way you think about cataclysmic change and its consequences.
A Macmillan Audio production from St. Martin's Press
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic reviews
“For too long, the public’s understanding of social science has been dominated by economists and psychologists. We know a lot about what’s going on with dollars and senses, but we’re surprisingly uninformed about how social structures are transforming the world around us. Mauro Guillen, a brilliant sociologist, is here to change that. His bold, provocative book illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.” (Adam Grant, New York Times best-selling author of Originals: How Non-Conformists Change the World, and host of the TED podcast WorkLife)
"We all 'feel' it - it registers itself in our excitement and anxiety of the massive disruption in technology, work, life and our world we are living through. These interconnected shifts in the way we live and work, our politics and culture, and on the earth add up to the most massive disruption and change in human history, Many smart people and many great books have grappled with discrete elements of these changes from automation and remote working, the rise and rebirth of cities, the new global middle class, and climate change. In 2030 AD, Mauro Guillen weaves all these threads and more together to provide a veritable guidebook for this brave new world we will leave to our children. Must reading for business and political leaders, city-builders and everyone concerned about what the future will bring." (Richard Florida, author of the international best seller, The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life)
“Who better than Mauro Guillen - with his world view, engaging writing and multi-disciplinary approach - to open our eyes to transformational global changes that stare us in the face, and that we are yet to internalize. Using many powerful examples from around the world to nudge us out of our comforting but over-simplified view of the world, Mauro illustrates brilliantly why our 'straightforward reality can no longer be taken for granted.' Supplementing this with a highly-accessible analysis of lateral thinking and peripheral vision, he helps us navigate what is 'an inherently confusing but also profoundly unsettling' outlook that too many of us are happy to ignore - either consciously or inadvertently so. Mauro’s book will be a must-read for those looking to understand the what, why and so what of transformational global change - that is, new trends that are emerging in a decisive, durable and impactful fashion; why they are doing so; and what this means not just for countries and companies, but also for households and communities.” (Mohamed El-Erian, Chief Economic Adviser, Allianz, and best-selling author of When Markets Collide)
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The United States is in a 50-states-wide couples’ counseling session, thinking about filing for divorce. But is that really what we want? Can a nation composed of states that are so different possibly hang together? Colin Quinn, comedian, social commentator, and writer and star of Red State Blue State and Unconstitutional, calls us out state-by-state, from Connecticut to Hawaii. He identifies the hypocrisies inherent in what we claim to believe and what we actually do.
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Some authors shouldn't read their own book
- By D. Goss on 04-01-21
By: Colin Quinn
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A Rip in Heaven
- By: Jeanine Cummins
- Narrated by: Jeanine Cummins
- Length: 10 hrs and 18 mins
- Unabridged
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The acclaimed author of American Dirt reveals the devastating effects of a shocking tragedy in this landmark true-crime work - the first ever to look intimately at the experiences of both the victims and their families. A Rip in Heaven is Jeanine Cummins’ story of a night in April, 1991, when her two cousins Julie and Robin Kerry, and her brother, Tom, were assaulted on the Old Chain of Rocks Bridge, which spans the Mississippi River just outside of St. Louis.
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ABSOLUTELY OUTSTANDING!
- By Mary Burnight on 09-16-20
By: Jeanine Cummins
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Sacred Liberty
- America's Long, Bloody, and Ongoing Struggle for Religious Freedom
- By: Steven Waldman
- Narrated by: David Colacci
- Length: 14 hrs and 43 mins
- Unabridged
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Just as the documentary Eyes on the Prize captured the rich drama of the civil rights movement, Sacred Liberty brings to life the remarkable story of how America became one of the few nations in world history that has religious freedom, diversity, and high levels of piety at the same time. Finally, Sacred Liberty provides a road map for how, in the face of modern threats to religious freedom, this great achievement can be preserved.
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Great insights
- By Charles Cumiskey on 05-23-19
By: Steven Waldman
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This Is Chance!
- The Shaking of an All-American City, a Voice That Held It Together
- By: Jon Mooallem
- Narrated by: Ray Porter
- Length: 8 hrs and 22 mins
- Unabridged
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In the spring of 1964, Anchorage, Alaska, was a modern-day frontier town yearning to be a metropolis - the largest, proudest city in a state that was still brand-new. But just before sundown on Good Friday, the community was jolted by the most powerful earthquake in American history, a catastrophic 9.2 on the Richter Scale. This Is Chance! is the thrilling, cinematic story of a community shattered by disaster - and the extraordinary woman who helped pull it back together.
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amazing story
- By Dani L on 02-07-21
By: Jon Mooallem
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The Plateau
- By: Maggie Paxson
- Narrated by: Maggie Paxson
- Length: 14 hrs and 20 mins
- Unabridged
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In a remote pocket of Nazi-held France, ordinary people risked their lives to rescue many hundreds of strangers, mostly Jewish children. Was this a fluke of history, or something more? Anthropologist Maggie Paxson, certainties shaken by years of studying strife, arrives on the Plateau to explore this phenomenon: What are the traits that make a group choose selflessness?
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Remarkable. Masterpiece.
- By JWu on 09-02-19
By: Maggie Paxson
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The Spider
- Inside the Criminal Web of Jeffrey Epstein and Ghislaine Maxwell
- By: Barry Levine
- Narrated by: Robert Petkoff, Barry Levine
- Length: 11 hrs and 36 mins
- Unabridged
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Who was Jeffrey Epstein? A Pulitzer Prize-nominated journalist unearths never-before-reported details in the most comprehensive account yet of the disgraced financier’s life, death, and criminal web, including the role of Ghislaine Maxwell.
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Author is Obsessed with Trump
- By Brandon Castel on 12-22-20
By: Barry Levine
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Overstated
- A Coast-to-Coast Roast of the 50 States
- By: Colin Quinn
- Narrated by: Colin Quinn
- Length: 4 hrs and 52 mins
- Unabridged
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The United States is in a 50-states-wide couples’ counseling session, thinking about filing for divorce. But is that really what we want? Can a nation composed of states that are so different possibly hang together? Colin Quinn, comedian, social commentator, and writer and star of Red State Blue State and Unconstitutional, calls us out state-by-state, from Connecticut to Hawaii. He identifies the hypocrisies inherent in what we claim to believe and what we actually do.
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Some authors shouldn't read their own book
- By D. Goss on 04-01-21
By: Colin Quinn
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A Rip in Heaven
- By: Jeanine Cummins
- Narrated by: Jeanine Cummins
- Length: 10 hrs and 18 mins
- Unabridged
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Overall
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Performance
-
Story
The acclaimed author of American Dirt reveals the devastating effects of a shocking tragedy in this landmark true-crime work - the first ever to look intimately at the experiences of both the victims and their families. A Rip in Heaven is Jeanine Cummins’ story of a night in April, 1991, when her two cousins Julie and Robin Kerry, and her brother, Tom, were assaulted on the Old Chain of Rocks Bridge, which spans the Mississippi River just outside of St. Louis.
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ABSOLUTELY OUTSTANDING!
- By Mary Burnight on 09-16-20
By: Jeanine Cummins
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Sacred Liberty
- America's Long, Bloody, and Ongoing Struggle for Religious Freedom
- By: Steven Waldman
- Narrated by: David Colacci
- Length: 14 hrs and 43 mins
- Unabridged
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Overall
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Performance
-
Story
Just as the documentary Eyes on the Prize captured the rich drama of the civil rights movement, Sacred Liberty brings to life the remarkable story of how America became one of the few nations in world history that has religious freedom, diversity, and high levels of piety at the same time. Finally, Sacred Liberty provides a road map for how, in the face of modern threats to religious freedom, this great achievement can be preserved.
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Great insights
- By Charles Cumiskey on 05-23-19
By: Steven Waldman
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Always Day One
- How the Tech Titans Plan to Stay on Top Forever
- By: Alex Kantrowitz
- Narrated by: Alex Kantrowitz
- Length: 6 hrs and 9 mins
- Unabridged
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At Amazon, "Day One" is code for inventing like a startup, with little regard for legacy. Day Two is, in Jeff Bezos' own words, "stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death." Most companies today are set up for Day Two. They build advantages and defend them fiercely, rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: They prioritize reinvention over tradition and collaboration over ownership.
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Some good insights but amusingly pro-Amazon
- By Autumn on 03-10-21
By: Alex Kantrowitz
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We Are Agora
- How Humanity Functions as a Single Superorganism That Shapes Our World and Our Future
- By: Byron Reese
- Narrated by: Justin Price
- Length: 8 hrs and 57 mins
- Unabridged
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Could humans unknowingly be a part of a larger superorganism—one with its own motivations and goals, one that is alive, and conscious, and has the power to shape the future of our species? This is the fascinating theory from author and futurist Byron Reese, who calls this human superorganism “Agora.” In We Are Agora, Reese starts by asking the question, “What is life and how did it form?” From there, he looks at how multicellular life came about, how consciousness emerged, and how other superorganisms in nature have formed.
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An Exploration of Humanity's Collective Soul
- By Doug Hohulin on 12-13-23
By: Byron Reese
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The World
- A Brief Introduction
- By: Richard Haass
- Narrated by: Dan Woren
- Length: 10 hrs and 24 mins
- Unabridged
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The World is designed to provide listeners of any age and experience with the essential background and building blocks they need to make sense of this complicated and interconnected world. It will empower them to manage the flood of daily news. Listeners will become more informed, discerning citizens, better able to arrive at sound, independent judgments. While it is impossible to predict what the next crisis will be or where it will originate, those who listen to The World will have what they need to understand its basics and the principal choices for how to respond.
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Excellent Primer for young adults
- By Howells on 05-24-20
By: Richard Haass
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The Human Factor
- Gorbachev, Reagan, and Thatcher, and the End of the Cold War
- By: Archie Brown
- Narrated by: James Langton
- Length: 21 hrs and 5 mins
- Unabridged
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To understand the significance of the parts played by Mikhail Gorbachev, Ronald Reagan, and Margaret Thatcher in East-West relations in the second half of the 1980s, Brown addresses several specific questions: What were the values and assumptions of these leaders, and how did their perceptions evolve? What were the major influences on them? To what extent were they reflecting the views of their own political establishment or challenging them? How important for ending the East-West standoff were their interrelations?
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Compelling story of important events
- By Edward C. on 07-13-20
By: Archie Brown
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The Perennials
- The Megatrends Creating a Postgenerational Society
- By: Mauro F. Guillén
- Narrated by: Leon Nixon
- Length: 8 hrs and 27 mins
- Unabridged
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In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential.
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Paths for Marketers, Less So for Policymakers
- By Angelica Bega on 09-07-23
By: Mauro F. Guillén
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Dirt
- Adventures in Lyon as a Chef in Training, Father, and Sleuth Looking for the Secret of French Cooking
- By: Bill Buford
- Narrated by: Bill Buford
- Length: 16 hrs and 51 mins
- Unabridged
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What does it take to master French cooking? This is the question that drives Bill Buford to abandon his perfectly happy life in New York City and pack up and (with a wife and three-year-old twin sons in tow) move to Lyon, the so-called gastronomic capital of France.
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Non non non!
- By Amazon Customer on 07-19-20
By: Bill Buford
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- By: Lawrence Ingrassia
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Unabridged
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As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
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It's an okay introduction
- By Anonymous User on 05-01-20
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What Is Real?
- The Unfinished Quest for the Meaning of Quantum Physics
- By: Adam Becker
- Narrated by: Greg Tremblay
- Length: 11 hrs and 45 mins
- Unabridged
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Every physicist agrees quantum mechanics is among humanity's finest scientific achievements. But ask what it means, and the result will be a brawl. For a century, most physicists have followed Niels Bohr's Copenhagen interpretation and dismissed questions about the reality underlying quantum physics as meaningless. A mishmash of solipsism and poor reasoning, Copenhagen endured, as Bohr's students vigorously protected his legacy, and the physics community favored practical experiments over philosophical arguments.
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Good, "light" "read"... potential caveat below...
- By James S. on 03-31-18
By: Adam Becker
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Samsung Rising
- The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
- By: Geoffrey Cain
- Narrated by: Michael Braun
- Length: 10 hrs and 4 mins
- Unabridged
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Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe.
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Misleading title
- By Kevin on 02-25-21
By: Geoffrey Cain
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The Map of Knowledge
- A Thousand-Year History of How Classical Ideas Were Lost and Found
- By: Violet Moller
- Narrated by: Susan Duerden
- Length: 8 hrs and 46 mins
- Unabridged
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The foundations of modern knowledge - philosophy, math, astronomy, geography - were laid by the Greeks, whose ideas were written on scrolls and stored in libraries across the Mediterranean and beyond. But as the vast Roman Empire disintegrated, so did appreciation of these precious texts. Christianity cast a shadow over so-called pagan thought, books were burned, and the library of Alexandria, the greatest repository of classical knowledge, was destroyed. Yet some texts did survive and The Map of Knowledge explores the role played by seven cities around the Mediterranean....
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Terrible narration.
- By nathan535 on 11-05-19
By: Violet Moller
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Adrift
- America in 100 Charts
- By: Scott Galloway
- Narrated by: Scott Galloway
- Length: 3 hrs and 15 mins
- Unabridged
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We are only just beginning to reckon with our post-pandemic future. As political extremism intensifies, the great resignation affects businesses everywhere, and supply chain issues crush bottom lines, we’re faced with daunting questions—is our democracy under threat? How will Big Tech change our lives? What does job security look like for me? America is on the brink of massive change—change that will disrupt the workings of our economy and drastically impact the financial backbone of our nation: the middle class.
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Quick & Informative
- By W. Carillion on 10-06-22
By: Scott Galloway
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Awakening Artemis
- Deepening Intimacy with the Living Earth and Reclaiming Our Wild Nature
- By: Vanessa Chakour
- Narrated by: Vanessa Chakour
- Length: 14 hrs and 27 mins
- Unabridged
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A healing resource that blends practical plant-based knowledge with spiritual reconnection to show how a respect for and communion with our natural world guides us toward healing.
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conversational and informative
- By HappyMama on 02-05-22
By: Vanessa Chakour
What listeners say about 2030
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Midnight Minute
- 10-11-21
Like Shopping at TJ Max
Mostly non-informative consensus extrapolation of recent news with a handful of insights. Low rating for the performance/reader because he really needs to learn how to pronounce several jarring missteps. I would have written the miscues down for this review but whoever the editor was of this transcript should have picked it up. So like TJ Max where most of the stuff you wouldn’t want to buy there are also some great nuggets nestled in the “racks” of prose.
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- Rose Peña
- 03-25-22
Book about elderly people
I thought this book was about what the world will be like in 2030 but its primarily about retiring in 2030 and how different that will be from prior generations.
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2 people found this helpful
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- Brian Sachetta
- 03-01-21
Robust and fairly optimistic look into the future
There are a lot of books on the market that attempt to talk about what the future will be like and what massive societal changes it will bring with it. “2030,” in many ways, is a lot like those other books.
Where it does switch things up, however, is with a cautiously optimistic view of the days and years ahead. That doesn’t mean it simply overlooks scary topics such as existential threats to humanity — instead, it lays them out pragmatically and suggests a “let’s figure it out attitude” to them. I really liked that aspect of this one.
There are definitely a few sections / chapters where the book goes on longer than I would’ve wanted it to. That makes me drop this rating down to four stars. But I still don’t think that takes away from the good writing and forecasting here. Especially because of its optimism, this one is certainly worth a read.
-Brian Sachetta
Author of “Get Out of Your Head”
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8 people found this helpful
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- Susana
- 04-16-22
Outstanding
An amazing way to explain how short of time we are to shift our mindset and get prepared to unlock the opportunities and better face the challenges of the “new world”.
Imagining a world with more computers than human beings, more currencies than countries, and it’s implications, is not Sci-fi, is the context we’re living in. This book will help you understand that the best way to deal with change is by changing. How we’ll deal with change is the name of the game. My reco: start by reading this book!
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- ToM
- 03-14-21
Great info on what's coming
Great info on what's coming, based on what we already know is here. Population trends are very solid predictors of change all ng with the demographics of the global middle class. This book won't WOW you with science, but extrapolates on today's technology and where it will be in the near future.
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1 person found this helpful
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- Wayne McAllister
- 02-04-21
very insightful
in someways I'm glad I grew up in the 20th Century & won't have worry too much about 2030.
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- Debra stone
- 08-12-21
Are you ready for the unknowns
This book is easy to understand. I really do believe in the valuable insight that the author Mauro F. Gullen is predicting. we need to prepare today for the future
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- McNeilmohen Ridore
- 01-10-21
Knowledge is Power
I loved learning about the Current Trends that will impact the future American Economy. I cannot wait to invest in healtchare, green technology as well as 3D printing. In 10 years I will become wealthy in more ways than one thanks to the knowledge acquired from this audiobook.
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7 people found this helpful
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- Dj
- 05-07-21
Very insightful
This book painted a clear idea of the coming world landscape, that we'll all be trying to navigate. Fascinating read.
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2 people found this helpful
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- Peter U. Malyshev
- 05-12-21
Thought Provoking but Sensationalist
I forced myself to finish this book although was tempted to stop listening, for the following reasons:
(1) it is a good collection of factoids and stories, clearly the author knows how to use the internet;
(2) it is short on analysis, and where analysis of the trends is provided, such analysis in not always clear - for example where is he going with the concept of the shared economy? Are we moving to the posessionless society (sort of Russia in 1918)? Unless all property is nationalized, somebody still will own apartments, cars, bikes, etc. So is that really sharing?
(3) it is very lopsided - the book might as well be called 2030 in Africa;
(4) it completely ignores Eastern Europe and the Middle East;
(5) it does not consider the factor of religion or the rise of conservativism and new nationalism;
(6) it is sensationalist to the point of searching for a problem to justify an explanation;
(7) any book that repeatedly invokes the spirits of Marx and Lenin is not credible;
(8) the narrator is very hard to listen to given his preachy and conspiratorial manner of speaking and the narration at the very end by the author himself was a significant improvement on delivery. Wish he had narrated the whole book himself.
In sum, it is OK, but could have been better.
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7 people found this helpful