Zencastr has built a strong brand over the last eight years. Yet, its competitors (like Riverside) outperform them on Google. In today's episode, I share how Zencastr could use SEO as a customer acquisition channel. Specifically, I share how they can:

• Build free tools to capture problem-aware prospects.
• Strategically create Jobs To Be Done listicles and How-To content.
• Capture solution-aware prospects who don't know how they differ from competitors.

And many more. Found this teardown helpful? Do not forget to subscribe to my podcast to be the first to know when new a new episode drops. P.S: Want me to audit your SaaS startup's SEO strategy for free? Kindly share your details through the link below, and I'll be happy to help. https://yourcontentmart.co/seo-strategy-audit-saas-startups/

SendFox competes in the $1.2B+ email marketing industry. Yet, they're not using SEO to drive growth. In this episode (which is the first in a new series that I'm starting), I share how the SendFox team could use SEO to grow organic traffic and acquire user signups. Specifically, I share how they can:

• Rank for high-intent non-branded keywords.
• Position themselves as an alternative to their top competitors.
• Capture people who are undecided about using their product.

Want me to audit your SaaS startup's SEO strategy (for free)? Click the link below ASAP: https://yourcontentmart.co/seo-strategy-audit-saas-startups/

In this episode of The Beyond Traffic Podcast, I interviewed John Ozuysal, Co-founder & CMO at Datapad, and discussed the SEO playbook he used to grow organic traffic to 25,000 and signups to 1,000+ per month in 6 months.

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What we covered in this episode

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• 2 Things To Consider Before Investing In SEO as a SaaS Startup.

• How To Analyze The Traffic & Business Potential of Keyword Opportunities.

• How Datapad Uses The Jobs To Be Done Interview Approach To Identify High-intent Keyword Ideas.

• How To Identify Untapped Zero Volume Keywords Opportunities In SEO Tools.

• 6 Content Types That Work Well For SaaS Startups

• And many more

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Useful Links:

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DataPad Website: https://www.datapad.io/  

House of Growth Website: https://www.housesofgrowth.com/  

John Ozuysal on LinkedIn: https://www.linkedin.com/in/john-ozuysal/  

************************ Stay Tuned ************************

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► LinkedIn: https://www.linkedin.com/company/beyond-traffic/ 

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► Substack Newsletter: https://beyondtraffic.substack.com/podcast 

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This episode is brought to you and sponsored by Your Content Mart - an ROI-driven SEO agency for B2B SaaS Startups.