ElevenLabs Launches AI Sound Effect Generator

ElevenLabs expands its AI technology to generate realistic sound effects from text prompts. The tool excels at natural and atmospheric sounds but has limitations with electronic noises. While not perfect, it represents a significant advancement in AI-generated audio for immersive digital content.

Midjourney Introduces Consistent Characters Feature

Midjourney's new feature allows users to maintain character consistency across multiple AI-generated images. By referencing an original character image, the AI can generate variations with adjustable resemblance. This advancement opens new possibilities for visual storytelling and marketing campaigns, but raises ethical and copyright concerns.

EU Passes Groundbreaking AI Act

The European Parliament has passed the AI Act, the world's first comprehensive AI regulation. It categorizes AI products by risk level, promoting responsible AI development and use. The act emphasizes compliance, ethics, and transparency, reshaping the regulatory landscape for marketing professionals.

Anthropic Launches Fast and Affordable Claude 3 Haiku API

Anthropic's Claude 3 Haiku model offers high-speed processing and cost-effectiveness for enterprise AI workloads. It can analyze large volumes of text and images at a fraction of the cost of competitors. The model's affordability and performance make it a significant advancement for AI capabilities.

Sam Altman Predicts AI Will Take Over 95% of Marketing Agency Tasks

OpenAI CEO Sam Altman forecasts that AGI will handle most tasks currently done by marketing agencies and creative professionals within five years. While AI integration in marketing is already underway, this prediction raises concerns about job security, data privacy, and intellectual property.

IBM Announces Layoffs in Communications and Marketing Divisions

IBM initiates layoffs in its communications and marketing staff as part of a workforce rebalancing effort. The company focuses on high-demand areas like AI and hybrid cloud technologies. These layoffs highlight the growing impact of AI on marketing and the need for professionals to adapt to emerging technologies.

Meta's Significant Investment in GenAI Infrastructure

Meta takes a leap in AI with its GenAI infrastructure, powered by cutting-edge NVIDIA GPUs. The company plans a substantial expansion, aiming for 600,000 GPU units by 2024. This investment signals a transformative shift in AI capabilities and highlights the importance of leveraging advanced technology for market differentiation.

Devin: The First Autonomous AI Software Engineer

Devin, developed by Cognition, is an AI designed to handle complex software engineering tasks autonomously. While not perfect, Devin's performance on coding benchmarks marks a significant improvement over previous models.

Figure and OpenAI Collaborate on AI-Powered Humanoid Robots

Figure partners with OpenAI to enhance its humanoid robots with advanced AI models. The robots demonstrate autonomous task completion in controlled environments.

Claude 3: GPT-4 Killer?

Anthropic announces the next generation Claude 3 model family with improved performance, vision capabilities, and advanced features. Learn more on Anthropic's news page.

Mistral Releases 'Mistral Large'

Mistral unveils Mistral Large, their most advanced language model, available through la Plateforme and Azure. Explore and access it via various methods.

Jasper Acquires Clipdrop

Jasper acquires Clipdrop, offering enterprise marketing teams a multimodal AI copilot and enabling efficient content creation.

Testing Agents (GPT-4 Struggles)

A new study reveals limitations faced by autonomous agents in complex, real-world tasks, with GPT-4 scoring only 14.41% against human benchmark.

Copilot Finance

Microsoft introduces "Copilot for Finance" to help finance teams, with potential expansion to other business areas.

Adobe Music AI

Adobe previews Project Music GenAI Control, enabling AI-powered audio creation and editing using natural language prompts.

Perplexity Launches Podcast with ElevenLabs

Perplexity launches "Discover Daily," an AI-generated news podcast, raising questions about transparency in AI-generated media.

Klarna Customer Support

Klarna's OpenAI-powered chatbot handles millions of conversations, boosts profits, and highlights potential job impact of AI adoption.

Tool of the Week: Anthropic Prompt Library

Anthropic's prompt library is a collection of 63 prompts showcasing diverse AI capabilities across various topics. Check it out to discover new AI-powered tools.

Welcome to episode 41 of Artificially Intelligent Marketing, hosted by Paul Avery, CEO of Biostrata, and Martin Broadhurst, owner of Broadhurst Digital. In this episode, we're unpacking the latest in AI, from groundbreaking models to new entries in the search engine arena. Let's dive in!

Google Unveils Gemini 1.5 Pro

Google has just elevated the AI game with Gemini 1.5 Pro, boasting efficiency and advancements over its predecessor. This model impresses with a 1 million token context window, showcasing unparalleled long-context understanding and the ability to process text, video, audio, and images simultaneously. It's not just about the tech specs; Gemini 1.5 Pro has undergone rigorous ethics and safety testing, promising a new era of AI development.

OpenAI's Sora: A New Frontier in AI

Sora, OpenAI's latest creation, is making waves by turning text instructions into realistic video scenes. Despite its current limitations with complex physics and spatial details, Sora's potential for creative storytelling and content creation is undeniable. Its deployment is surrounded by anticipation and a slew of safety measures, aiming to redefine digital interaction.

Stable Cascade by Stability AI

Stability AI introduces Stable Cascade, a novel text-to-image model that economizes training and fine-tuning through a unique three-stage architecture. This innovation not only enhances image quality but also aligns more closely with user prompts, setting a new benchmark for image generation models.

Amazon's BASE TTS Breakthrough

Researchers at Amazon have pushed the boundaries with BASE TTS, a colossal text-to-speech model trained on an extensive dataset. It demonstrates emergent abilities to handle complex language nuances, offering unprecedented naturalness in speech synthesis.

OpenAI Challenges Google with New Search Product

In a strategic move, OpenAI is stepping into the search engine domain, challenging Google's dominance. Backed by Microsoft and leveraging Bing's infrastructure, this initiative could reshape the SEO landscape, introducing new considerations for digital marketers in content optimisation and strategy.

We're eager to hear your thoughts on these developments. Could Gemini 1.5 Pro's efficiency and Sora's creative potential change the game for AI in marketing? And what does OpenAI's foray into search engines mean for the future of digital marketing strategies? Share your insights with us on Twitter, Facebook, or via email at hello@artificiallyintelligentmarketing.com.