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The CPG View

By: The CPG View
  • Summary

  • The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!
    The CPG View
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Episodes
  • Charting the Omni-Channel Future: Insights from a CPG Leader (Sam Martz, Head of NA CHC Ecommerce at Sanofi)
    May 2 2024

    E-commerce Evolution in CPG: In your experience with major brands like Reckitt and Coca-Cola, how have you seen e-commerce strategies evolve in the CPG industry over the years, especially in the context of health and wellness products? Could you share insights on how these strategies differed from traditional retail approaches?


    Digital Marketing Innovations: Throughout your career, you've been at the forefront of digital marketing and campaign strategies. What are some of the most innovative digital marketing tactics you've implemented, and how have they transformed the way CPG brands engage with their consumers online?


    Cross-Functional Leadership: Leading a team of cross-functional members requires a unique blend of skills. Can you discuss how you've fostered collaboration and innovation within your teams, and how this has impacted business growth and digital transformation in the companies you've worked with?


    Future Trends and Challenges: Looking ahead, what do you see as the next big trend or challenge in e-commerce for the CPG sector? How should companies prepare to adapt to these changes, particularly in the context of health and personal care products?


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    25 mins
  • Embracing New Opportunities: A Journey in E-commerce Success (Darren Silverman, Senior Vice President eCommerce & Insights at Petmate)
    Apr 26 2024

    Given your role as an early adopter in the eCommerce channel and your focus on staying ahead of emerging trends, can you share a specific instance where your willingness to embrace new opportunities had a significant impact on advancing your organization within the consumer goods landscape?


    Could you elaborate on how your commitment to ongoing learning influences your leadership style? Additionally, how do you instill a culture of continuous growth within your team, ensuring they stay updated on the latest industry trends and advancements?


    Having held significant consumer goods retail channel sales leadership roles, how do you balance the traditional retail channel strategies with the demands and innovations of the eCommerce space? Can you share insights on effectively navigating and integrating these two distinct aspects of the consumer goods industry?


    As a lifelong learner, how do you ensure that you and your team stay updated on the latest industry trends and advancements? Are there specific learning methodologies or resources you find particularly valuable in staying informed and enhancing your skillset within the dynamic field of consumer goods?

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    25 mins
  • Global Insights: Navigating CPG Strategy and Execution (Vivek Rastogi, Senior Director, Global Digital Commerce at Colgate-Palmolive
    Apr 19 2024

    With experience spanning e-commerce, digital, key accounts, retail marketing, shopper marketing, indirect trade, and cross-functional projectsacross different geographies, how do you approach adapting your skills and strategies when moving between such diverse roles within the CPG industry?

    Having led diverse teams of managers, what leadership principles have you found most effective in fostering collaboration and driving high performancewithin your teams? Can you share a specific challenge you faced as a leader and the strategies you employed to overcome it?

    Your background highlights excellence in execution. Can you share a project or initiative where your focus on execution played a pivotal role in achieving outstanding results for a CPG brand? What were the key factors that contributed to the success of that particular execution?

    Having worked in different geographies and countries, how do you leverage your global experience to develop and implement effective strategies in the ever-changing CPG landscape? Can you provide insights into the importance of understanding local nuances while maintaining a global perspective in the industry?

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    26 mins

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