If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List.

Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In.

Not to be too Chicken Little about it!

Right now, there is no denying the seismic shifts that are going on, between the inflationary economy and the massive changes happening across all digital marketing platforms.

Both these factors are wreaking havoc with all businesses. Everyone is feeling the impact, and it’s not exactly comfortable is it?

When that happens, we need to shift and change how we show up in our business and with our marketing. What strategy we deploy, what we focus on or don’t focus on.

And that’s what I’ll be sharing in this episode: the 6 golden rules of marketing that will equip you to survive and thrive in this 2024 economy.

Episode: 🎙️ https://www.catherinelangman.com/episode-224/

Links mentioned in this episode:
If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://productpreneurmarketing.com/klaviyo-audit/
https://www.catherinelangman.com/work-with-me-shopify-expert/

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business.

Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business.

However, the way you go about acquiring and retaining customers will be different depending on what kind of product or service you sell. And most likely, it’ll change over time as the world we operate in changes.

From time to time, I’ve found a really valuable exercise is to analyse what some of the most successful brands and companies are doing, and to compare and contrast them with others and with my own businesses.

When you do this kind of exercise, not only can you come away with some fantastic new ideas to try out in your own business.

But you’ll also notice that even the most successful businesses in the world don’t experience a straight upwards growth curve from start-up to success.

So today on the show, we’re going to dissect the Netflix business model and we’re going to tease out 6 specific components that contribute to their success that you might be able to emulate.

We’ll also compare these to other brands as well, to identify the type of business or product that best suits each strategy.

Episode: https://www.catherinelangman.com/episode-223/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://www.catherinelangman.com/work-with-me-shopify-expert/

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way…

I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for no apparent reason.

The truth is, many business owners run into the problem of their Facebook ads not converting.

Lately, Facebook has been rolling out a lot of new updates to the Ads platform, many of which have caused issues with campaigns that were otherwise performing well.

And whilst there is no playbook that Meta hands out – Meta are notoriously silent when it comes to sharing any kind of information about what they’re doing and how it impacts the way we use the platforms – so there’s no foolproof guide for troubleshooting issues when they happen.

However, long experience tells me there are several steps you can take to bring your ad performance back where you need it to be.

So in this episode, I’ll share 10 fixes you can implement when your Facebook ads are broken or stop converting.

Episode: https://www.catherinelangman.com/episode-222/

Links mentioned in this episode:

If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together.

https://www.catherinelangman.com/work-with-me-shopify-expert/