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Sequel

By: Gustaf Lundberg Toresson
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  • Summary

  • The #1 show about building brands. Video version on Youtube and Spotify.
    Sequel stories
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Episodes
  • E19. Blazar Capital Founder On Chamberlain Coffee And Starting Businesses With Creators

    E19. Blazar Capital Founder On Chamberlain Coffee And Starting Businesses With Creators
    Mar 21 2024
    EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come. Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz http://instagram.com/vasilijbrandt https://twitter.com/GustafToresson Topics (00:00) Launching Brands and Equity Structures (06:28) Evolution of Brand Building Strategies (20:38) Creator-Led Brand Success Formulas (30:53) Launching Authentic Influencer-Driven Brands (41:34) Timing and Influence in Company Launch Topic summaries: (00:18) Launching Brands and Equity Structures Strategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures. (06:28) Evolution of Brand Building Strategies Blazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions. (20:38) Creator-Led Brand Success Formulas Chamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success. (30:53) Launching Authentic Influencer-Driven Brands Influencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape. (41:34) Timing and Influence in Company Launch Influencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • E18. Video (Swedish): Charlie Lindström On Chimi's Journey, Entering Apparel And International Expansion

    E18. Video (Swedish): Charlie Lindström On Chimi's Journey, Entering Apparel And International Expansion
    Feb 14 2024
    EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the high-end contemporary eyewear and fashion brand rapidly expanding in Europe and the US and worn by many of the world's tastemakers. We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz http://instagram.com/charlielindstrom https://twitter.com/GustafToresson Topics (Swe) (00:00) Tidig kontext och intressen för kläder och still (03:08) Skate och snowboarding (05:03) Stockholms nattklubbsvärld (12:38) Skolgång (14:38) Att jobba nattklubb kombinerat med starten av Chimi (20:32) Medgrundare Daniel och starten av Chimi (25:56) Första finansiering med blancolån (28:13) Produktutveckling och varumärke (34:46) Differentiering, core-katalog och närvaro i Paris (45:07) American Express Platinum (45:36) Internationell expansion (52:07) Produkt och estetik (54:07) Klädkollektioner (56:00) Personlig utveckling (01:01:16) Tips för att starta konsumentvarumärke (01:03:11) 30årsfest (01:06:30) Framtiden för Chimi --------------- Topics (Eng) (00:00) Early context and memories (03:08) Skate and snowboarding (05:03) Working in the Stockholm nightclub scene (12:38) Switching schools (14:38) How working in nightclubs helped the start with Chimi (20:32) Co-founder Daniel and the start of Chimi (25:56) Financing the start with personal loans (28:13) Product development and brand (34:46) Differentiating with retail and Paris presence (45:07) American Express Platinum (45:36) International expansion and further differentiation (52:07) Product and aesthetics (54:07) Entering apparel (56:00) Personal development (01:01:16) Tips for starting a consumer brand (01:03:11) 30th birthday party (01:06:30) Chimi's future Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 7 mins
  • E17. Video (Swedish): Fredrik Eklund On Growing The US #1 Real Estate Team And Launching An AI Company

    E17. Video (Swedish): Fredrik Eklund On Growing The US #1 Real Estate Team And Launching An AI Company
    Jan 26 2024
    EP 17: In Swedish/på svenska. Fredrik Eklund is leading the EklundGomes team at Douglas Elliman and is considered #1 in the US with transaction value over $4 billion. We discuss what's next for him. Fredrik Eklund leder Usas främsta fastighetsmäklar-team med transaktionsvärde på över $4 miljarder dollar i 2023. Vi diskuterar vad som kommer härnäst för Fredrik. http://instagram.com/gltore http://instagram.com/sequelxyz https://twitter.com/GustafToresson Topics (00:00) Intro (00:18) Tidigaste kontext (01:39) Fredriks mission (03:30) Att bli nykter (04:55) Sizen på Fredriks business (07:44) Affärsmodellen som mäklare i USA (13:50) Varför blev EklundGomes nummer 1? (18:00) American Express (18:49) Million Dollar Listings (20:18) Shiny object syndrome (23:58) Fredriks Real Estate AI-bolag Maya (36:10) Fredriks privata investeringar (38:38) Fredriks råd till den som vill börja göra det han gör Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
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