• The Consumer Insights Podcast

  • By: Stravito
  • Podcast
The Consumer Insights Podcast By cover art

The Consumer Insights Podcast

By: Stravito
Listen for free

  • Summary

  • Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
    Stravito
    Show more Show less
Episodes
  • Anticipating The Next Normal with Michael Nevski, Director, Global Insights at Visa

    Anticipating The Next Normal with Michael Nevski, Director, Global Insights at Visa
    Apr 25 2024
    In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.

    In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.

    We also discuss:
    • How to stop the insights function from being seen as a cost center
    • Practical strategies for building brand trust with consumers
    • What early adopters can teach us about GenAI's impacts on consumer behavior
    Show more Show less
    32 mins
  • Empathy, Humility, Action: Driving Change with Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group

    Empathy, Humility, Action: Driving Change with Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group
    Apr 11 2024
    To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible.

    In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise.

    Join us as we also discuss:
    • How brand-side insights leaders can adopt a consultant mindset
    • Best practices + what to watch out for when working with insights from a strategic perspective
    • The potential impacts of generative AI in the Insights world
    Show more Show less
    33 mins
  • Quarterly Review, Q1 2024

    Quarterly Review, Q1 2024
    Mar 28 2024
    Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
    Show more Show less
    28 mins
Management Marketing Career Success Economics
Show more Show less

What listeners say about The Consumer Insights Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available