Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.

Today's recording focuses on Creating Captivating Opt-ins. You can visit our private Facebook group, Scale Your Nutrition Practice, for the complete recording. Simply apply by answering a few questions and you can join the active conversations happening here.

Opt-ins are foundational to driving practice growth as they are a top-of-funnel activity. Lousy opt-ins will yield lousy leads - as many marketers say, “garbage in, garbage out.” So the goal is right from the beginning to create an opt-in that attracts the right people, offers incredible value, and gets them wanting more.

We talk about what an opt-in is and its role in your marketing funnel, the elements of a captivating opt-in, tools to make creating and managing opt-in simple, and the customer journey from giving you their email address and receiving the opt-in, to being placed into the middle of your funnel activities.

Enjoy!

Your Content Cure for This Week

Your Content Cure this week is Your Ultimate Guide to Creating Captivating Opt-ins. It's an ebook that summarizes many of the points we covered today and offers you actions to take to create your first opt-in or improve the ones you already have in place.

>> DOWNLOAD YOUR RESOURCES HERE<<

See you next week!

COVID left its impact on private practice health and wellness professionals thrusting us all into the digital space whether we wanted it or not. Some of us embraced it and some went kicking and screaming but here we are, 4 years later, and it appears that virtual services are here to stay.

Digital courses exploded during this time and while I think they are still relevant, they appear to be losing some of their appeal. Mostly because of the market saturation.

It doesn’t mean we should move on to the next “thing” - whatever that is - but it does mean that we have to step up our game if we are to compete. It is essential that we not only stand out but also avoid the common pitfalls that many new course creators fall into.

Today we will talk about several predictable yet avoidable mistakes that could tank your digital course and what you can do to avoid them. I will introduce each problem by asking a question for you to consider.

We’ll cover:

• The ideal customer avatar
• Solutions for inadequate lead generation
• Eight questions to determine if your practice is ready for a digital course

Content Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<

Your Content Cure for this week a guide and checklist that provide a structured approach to creating a digital course, ensuring that all major aspects are covered to maximize the course’s potential success. The checklist format makes it easy for you to follow and implement the steps necessary to avoid common pitfalls and effectively market your courses.

For full show notes, head over to livingplaterx.com

Twice per month, I go live in our private FB group to hold a Q&A Office Hour and Strategy Call. Each event includes a conversation about a strategy for utilizing content for practice growth.

Today's recording focuses on my controversial opinions about meal planning and the FAQs we receive about meal planning in practice. For the complete recording, you can visit our private Facebook group, Scale Your Nutrition Practice.

As a meal planning SaaS developer, RD, and culinary educator for almost three decades, I bring different perspectives [and strong opinions] to applying meal planning to evidence-based nutrition care.

As you listen to today’s episode, try to view the principles discussed from a practical perspective versus a theoretical one.

Most meal planning functions promise to solve YOUR theoretical problems [i.e. workflow, quick meal plan generation, data collection] but they often don’t translate well into solving your PATIENTS’ problems.

We'll cover:

• My 5 controversial opinions on meal planning and why

Content Cure:

>> CLICK HERE TO DOWNLOAD THIS WEEK'S CONTENT BUNDLE<<

Your Content Cure for this week is a 20-page ebook, Your Ultimate Guide to Meal Planning, that can support you in having a conversation about the use of meal plans with your patients and clients. This guide is editable and you can brand it and use it in your practice.

For full show notes, head over to livingplaterx.com