In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro.

Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success.

More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks.

This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence.

So stay tuned and listen to our story now.

✨ Episode Topics:

03:05: Importance of Link Building and Haro

07:31: Crafting the Perfect Pitch for Journalists

11:09: Should you rush your pitch?

12:53: Steal Chris Pitch Process using AI

15:09: What’s best? GPT vs Gemini

16:46: Whats a perfect pitch for journalists?

21:16: Reactive vs Proactive Linkbuilding

24:21: What’s the ROI on HARO link building strategy?

26:32: The Google Core Update and the Importance of Good Content and Links

28:59: Overcoming hardship of an entrepreneur

🔗 CONNECT WITH CHRIS PANTELI:

👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk

💻 Website: https://marketmoverspod.com/
🎧 Facebook: https://www.facebook.com/chrispanteli

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https://forms.gle/jswoQq8dy8u2oisT6

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Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪

This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL.

Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes.

This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️

✨ Episode Topics:

01:14 - 05:30: Starting in sales and overcoming fear

05:31 - 07:50: Sales and Marketing: Differences and Similarities

07:51 - 09:44: The Role of Numbers and ROI in Sales

09:45 - 18:30: Sales Techniques: Having Conversations and Listening

18:30 - 24:00: Traits of Great Salesperson

24:00 - 26:55: Advice for Aspiring CMOs

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Connect with Glen Ingram

Linkedin: https://www.linkedin.com/in/gleningramseoexpert/

Website: https://www.websearchpros.com/

Subscribe to The Aspiring CMO

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Meet Kyle and 350+ SEOs at the SEO Mastery Summit from April 7-11,2024 😃 https://seomasterysummit.com/

Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum?

Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing.

In this episode, Kyle Roof, Founder of Page Optimizer Pro and IMG Courses joined The Aspiring CMO show to share his approach to scientific SEO testing (like ranking sites with Lorem Ipsum)!

You’ll learn about running agencies, building different businesses, and embracing a better mindset for life!

I mean, what’s the point of doing all that hard work if you can’t enjoy life a little? ;)

✨ Episode Topics ✨

00:00 Introduction and Background
01:00 The Unwilling Client and Dealing with Stakeholders
05:10 SEO is just Foot Traffic
06:49 why is Kyle successful? 👁️👄👁️
09:05 Advice for Aspiring CMOs: Be Present and Active in Relevant Groups
14:35 how to Run SEO Tests and Experiments
23:32 Balancing Work and Enjoying Life
29:15 Applying On-Page Best Practices to AI
31:34 Building Businesses from Scratch

You can watch full episode on Youtube now: https://www.youtube.com/watch?v=viDdU975bTg

ASK Anything on the Aspiring CMO and get your questions asnwered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Connect with Kyle Roof:
Website: https://kyleroof.com/
LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/

Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
Youtube: https://www.youtube.com/@theaspiringcmo/featured

#searchengineoptimization #theaspiringcmo #seotips