• Unprompted: AI, Marketing and You

  • By: Unbounce
  • Podcast
Unprompted: AI, Marketing and You By cover art

Unprompted: AI, Marketing and You

By: Unbounce
Listen for free

  • Summary

  • Are robots coming for your jobs? Unprompted explores the ways that artificial intelligence is—and isn’t—transforming the world of digital marketing. We talk to experts, amateurs, and sometimes AI itself to figure out what’s legit, what’s hype, and what human marketers really need to know. From limitless content generation to maybe a dystopian nightmare where robots replace us all, we’ll explore the latest breakthroughs in AI marketing, work through the ethics of this new tech, and try to understand how businesses can best use AI to their own advantage. Artificial intelligence is moving stupidly, scarily fast. Join our hosts as we try to make sense of the wild, wonderous, and sometimes downright weird world of AI marketing—no prompting required. Unprompted is brought to you by the real, human people at Unbounce—and hosted by Pete Housley.
    Unbounce
    Show more Show less
Episodes
  • Unprompted, Unplugged - live from New York

    Unprompted, Unplugged - live from New York
    Nov 30 2023

    In this episode, co-hosts Pete Housley and Jess Petrella wrap up the season by finally answering the question that started it all: Are robots coming for your jobs? And they’re doing it live in New York at Hotjar’s HOTSAUCE Conference. They are sharing their top AI marketing tools they’ve discovered in this season’s research, advice for marketers in the age of AI, and predictions for the future of the marketing world.

    Meet The Unprompted Crew

    Pete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Product Marketing, Jess Petrella. Jess has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies and product positioning.

    Over the past few years, Jess has positioned herself at the intersection between AI and marketing, having developed strategies that have informed how Unbounce has brought our own innovative AI-powered tools to market. Outside of Unbounce she’s the creator of “AI for Product Marketers”, an advanced Notion AI template system containing practical, useful, and inspired templates made just for product marketers.

    Jess has written for a number of publications, including a piece in the B2B marketer on AIs impact on SEO, conversion and the marketing funnel, appropriately titled “The Search Armageddon”. Earlier this year, Jess joined a panel of experts to discuss current and future applications of AI in marketing and Business at Lead Gen World 2023 in San Diego. You can also see her live on stage at SaaS North in her own home town of Ottawa this coming November.

    Key Quotes

    *”Time and time again, and still to this day, the value of AI has been time savings. And that's very true to how marketers are using AI products today. I've started to watch this sort of parallel stream next to it of machine learning models that are trained as performance marketers based on billions of data points around conversion data. At Unbounce, being in business for over 10 years and running landing pages, conversions is our business. We've collected that data and we use it to enrich all of the decisions that happen post click on our platform.” - Jess Petrella

    *”AI is here to stay. It makes you smarter, it makes you faster, and it makes you better. Marketers need to begin their own journey of discovery. Then, the big question is: Is AI coming for marketers’ jobs? What we say is no, but marketers who are not using AI will be replaced by marketers who are using AI.  And then finally, The conclusion of our series is: Be curious. Study and see what's going on, check out these businesses and products, and experiment.” - Pete Housley

    Time Stamps

    [00:00] Introduction and welcome to Unprompted Unplugged, live from NY!

    [00:21] About Unprompted and Unbounce

    [01:26] AI marketing in 2023: A recap

    [02:43] Welcome back to our co-host, Jess Petrella

    [09:24] How far along are organizations on their AI adoption curve? 

    [10:45] AI tools for marketers

    [25:45] Final thoughts and conclusion

    Links

    Pete Housley, CMO at Unbounce

    Jess Petrella, Director of Product Marketing at Unbounce 

    Check out the AI tools mentioned in this episode:

    Fini

    MadKudu

    Bloomreach

    Rasa

    Learn more about Unbounce

    This podcast is brought to you by Unbounce. 

    Most AI marketing tools are… kinda the same. That’s because they’re built on the same, generic machine learning models—and they get you generic results in your marketing.

    Unbounce is different. It’s trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.

    If you’re a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.

    Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
    Show more Show less
    28 mins
  • 2024 AI Marketing Playbook

    2024 AI Marketing Playbook
    Oct 19 2023
    Do you have an AI playbook? In this episode, co-hosts Pete Housley and Unbounce Director of Product Marketing and in-house AI expert Jess Petrella are giving you your AI playbook for the year ahead. To do that, they’re tapping into the genius of Mike Kaput, Chief Content Officer at the Marketing AI Institute. Together, they share use cases for AI marketing, advise on the best AI-powered marketing tools, and give five steps to launching your company on its very own AI journey. Tune in to find out more on this episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Director of Product Marketing, Jess Petrella. Jess has worked in SaaS for over 10 years and in that time has brought dozens of innovative products to market. She is focused keenly on driving business growth through effective go-to-market strategies and product positioning.Over the past few years, Jess has positioned herself at the intersection between AI and marketing, having developed strategies that have informed how Unbounce has brought our own innovative AI-powered tools to market. Outside of Unbounce she’s the creator of “AI for Product Marketers”, an advanced Notion AI template system containing practical, useful, and inspired templates made just for product marketers.Jess has written for a number of publications, including a piece in the B2B marketer on AIs impact on SEO, conversion and the marketing funnel, appropriately titled “The Search Armageddon”. Earlier this year, Jess joined a panel of experts to discuss current and future applications of AI in marketing and Business at Lead Gen World 2023 in San Diego. You can also see her live on stage at SaaS North in her own home town of Ottawa this coming November.Key Quotes*”98 percent of all marketers we surveyed said they're personally using AI in some way. Now, here's the bad news, though: 78 percent of people say their employers have zero internal AI education or training. So we've reached peak interest and excitement about AI, but there's a massive gap in the practical tools people have internally at their organizations to actually learn what this stuff is, how to use it in their careers and their roles, and how to get the most out of it.” - Mike Kaput on the 2023 State of Marketing AI Report from the Marketing AI Institute*”All the things humans do really well, I guarantee you, AI will do them at some point if it can't already. The ability to create, to think, to understand, to reason, these are capabilities that may not be at a human level in AI systems today, but they're absolutely on a trajectory to do those things pretty well. All the things that humans value and get paid for is probably stuff that AI will be able to help or do very soon.” - Mike Kaput*”If I look at my average day, six to 12 months ago, none of these tools were in it and helping me do the things I'm doing. It's really been a pretty profound sea change.” - Mike Kaput*”AI in some form or another has been around for 60, 70 years in one sense or another. So people don't realize a lot of things went into the last several decades to get us to this current moment. It feels like it's coming out of nowhere because they weren't paying attention to all the other factors that were building beneath the surface. “ - Mike Kaput*”A lot of people are like, ‘Oh, what tools should I use? What technology should we adopt?’ That's a huge question and really important. More important, though, is what happens if you succeed? Like we're talking about tools that give you double and triple, digit performance gains or productivity gains. That's amazing. But the first question you're going to get from a lot of your staff is, ‘What happens to me? What happens to my role? There's a huge amount of change management involved in these tools. So you're going to have to start planning for how this is going to change jobs.” - Mike KaputTime Stamps[0:12] Introducing “Marketing” AI[4:54] Meet Mess Petrella, Director of Product Marketing at Unbounce[11:38] Here’s your AI playbook[12:08] Welcome to our guest, Mike Kaput, Chief Content Officer at Marketing AI Institute[15:36] How can the Marketing AI Institute help me as a marketer?[17:09] What has Mike’s team learned about AI in 2023 so far?[19:35] What’s the average AI adoption rate among marketers currently?[21:50] What are the top 5 AI use cases in marketing?[28:06] What AI-powered marketing tools would Mike recommend?[33:05] Where are marketers on their AI adoption or maturity curve?[36:03] What is Mike’s 5-step AI playbook? And how can marketing teams get further along on their maturity curve?[43:35] What advice would Mike give marketers right now?LinksPete Housley, CMO at UnbounceJess Petrella, Director of Product Marketing at Unbounce Mike Kaput, Chief Content Officer at Marketing AI InstituteCheck out the 2023 State of Marketing AI ReportLearn more about the ...
    Show more Show less
    46 mins
  • Try AI – Part Deux

    Try AI – Part Deux
    Sep 8 2023
    Where are you on your AI adoption curve and where is your company on their AI maturity curve? In this episode, co-hosts Pete Housley and Unbounce Content Creator Banafshe Salehi review a bunch of cool and innovative AI tools with the help of guest Saba El-Hilo, Unbounce’s SVP of Data and Engineering. They’re reprising the most popular episode to date - Try AI - but this time looking at specialized AI tools for marketers. What tools will the team actually be adopting? Which are over-hyped? And is the AI boom already on its way out? We’ll find out on this episode of Unprompted.Meet The Unprompted CrewPete Housley is host extraordinaire and CMO at Unbounce. His co-host this episode is Unbounce Content Creator and Copywriter Banafshe Salehi. Banafshe has more than seven years of experience in content and brand from B2C to agencies and SaaS. She is a creative strategist, working on conceptualizing marketing campaigns, white papers, multimedia projects, and more.This episode also features Unbounce’s SVP of Data and Engineering, Saba El-Hilo. Saba’s career includes more than 10 years of experience building top performing and innovative products. She has deep experience working with Big Data, ML technologies and building web applications and services.Key Quotes*”We all know these models tend to hallucinate. They can return inaccurate data. There's a whole lot of privacy and data challenges. So the tech is so new, and we're seeing big players like Google and Microsoft build their entire suites and incorporate their entire suites on top of this tech. It's like building a car while driving it.” - Saba El Hilo*”These AI tools are time saving to free you up for the other stuff. So when there's a mechanical task or a repetitive task, it’s amazing. Like, you do your inputs and, and the info is at your fingertips. And now you can act strategically and proactively without having to do that repetitive task.” - Pete Housley*”I had a moment of being a bit hopeless towards creative career paths. But I think now that I've played around with more specialized AI tools, I think there is a lot of value to having a person who is specialized use those specialized tools. They are not that easy to pick up. They need investment, they need time put into them. And I think they open up a lot of avenues for content creators like myself.”  - Banafshe SalehiTime Stamps[2:15] Introducing co-host Banafshe Salehi, Content Creator at Unbounce[3:28] AI in the News: SAG-AFTRA writers’ strike[6:59] AI in the News: McKinsey’s State of AI in 2023 Report[9:22] Is the AI boom on its way out?[11:10] Let’s try new, specialized AI tools[12:15] Welcome back Saba El-Hilo, SVP of Data & Engineering at Unbounce[15:19] What are the rules to the team’s tool review?[16:39] ThoughtSpot[19:42] Acrolinx[22:40] MadKudu[26:21] Optimove[29:26] Surfer SEO[32:13] Brand24[34:39] CrayonLinksConnect with…Pete Housley, CMO at UnbounceBanafshe Salehi, Content Creator at Unbounce Saba El-Hilo, SVP of Data and Engineering at UnbounceLearn more about UnbounceCheck out the tools we reviewed!ThoughtSpotAcrolinxMadKuduOptimoveSurfer SEOBrand24CrayonLearn more about UnbounceThis podcast is brought to you by Unbounce. Most AI marketing tools are… kinda the same. That’s because they’re built on the same, generic machine learning models—and they get you generic results in your marketing.Unbounce is different. It’s trained on data from billions of conversions, which means it gives you content and recommendations proven to get you more leads, sales, and signups.If you’re a marketer (or just someone doing marketing), you need Unbounce. You can build beautiful, high-converting landing pages for your ads and emails, plus get AI copywriting and conversion optimization tools—all powered by more than a decade of marketing data.Get the most conversions with Unbounce. Learn more at unbounce.com/unprompted.
    Show more Show less
    40 mins
Marketing Economics
Show more Show less

What listeners say about Unprompted: AI, Marketing and You

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available