Janine Jacobs is changing the world of work as we know it.

Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself - Mary Portas! 🛍️

Janine is here to wave the flag for why marketing to your employees is just as important as marketing to your customers.

Who knew that employees are not only the face of the brand, but also your biggest advocates!?

❌But this episode isn’t all sunshine and rainbows! 🌈

It does get controversial when it comes to the topic of generational divides in the modern workplace and this time Gen Z are on the chopping block.

Just how do we balance company values with Gen Z expectations? 🤔

From debunking Gen Z stereotypes to unravelling the mysteries of employee engagement, we’re serving up the ultimate guide to cultivating a culture that breeds success.

Janine also provides practical tips for defining your company values in a way to attract top talent, and how to bridge the gap between old and new schools of thought to create a truly inclusive culture for all.

In this episode you’ll discover:

💰Why internal marketing is crucial for your bottom line
✨The untapped potential of Gen Z.
👥Why bridging the workplace generational gap is not only essential but downright lucrative.
🚀Why setting clear company values isn’t just a suggestion - it’s a game-changer!
☀️Why businesses MUST prioritise the happiness of their team if they want to thrive in today’s competitor landscape.

Janine Jacobs
Co-Founder of HappyHQ: https://www.linkedin.com/in/janinejacobs1111/
https://happyhq.co.uk/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles.

Topics Covered:
👥 The shift to more human B2B marketing approaches
👷🏻 Building relationships through "Go to Network" strategies
🛍️ Understanding different buyer personas in organisations
🚀 Leveraging partnerships for pipeline creation and customer success
📊 Collecting first-party data through value exchanges
💃 Using events to nurture relationships and build communities
💰 Microsoft's 95% revenue attribution to partnerships

🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.


Disclaimer:

Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of Stripe

Opinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VML

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀

Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen. 🪄

She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨

Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪

Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧

Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/
Happy HQ: https://happyhq.co.uk/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/