Are "best practices" in experimentation and CRO overrated? Or is there a legitimate use case for them? Talia "The wolf" Wolf and Shiva Manjunath discuss where 'best practices' fail, but also where can perhaps 'good' practices be utilized properly. In addition, are 'best practices' going the opposite direction of 'personalization'?

This episode was a banger.

(00:00) Episode Start

(2:45) What IS a "best practice"?

(8:40) Why do "best practices" exist?

(13:04) Are 'Shopify templates' just 'best practices'? Are they even valuable?

(23:15) Are 'best practices' anti-personalization?

(28:33) Shit You Need to Know (Moe Ali)

Go check out Talia's company here: https://getuplift.co/

Go check out all the CRO best practices here: https://crobestpractices.com/

And go check out Moe Ali's post here: https://tinyurl.com/FromAtoBMoe

Shawn "The Brawn" David joins Shiva to discuss all things bots in CRO and Experimentation. Specifically, what exactly is the difference between AI and Automation, what is exaggerated in AI/CRO, and where can we intelligently use the bots to give CROs' exoskeletons'. Plus, what are some red flags in vendors who sell AI CRO, and how to suss out if their tools are legit, or shit.

(00:00) Episode Start

(04:39) Exploring the Limits and Potential of AI in CRO

(13:05) AI in CRO - What is Hype, What is Reality?

(20:27) Harnessing AI for Efficiency, Not Replacement

(34:07) Shit You Need to Know (Chad Sanderson)

Go check out Shawn's company here: https://automatetowin.com/

Go check out all the CRO best practices here: https://crobestpractices.com/

And go check out Chad Sanderson's post here: https://tinyurl.com/FromAtoBChad

In this episode, Shiva and Eden Bidani discuss copy. Is it important?

Yes.

Yes it is. But specifically, they discuss bad examples of copy, the importance of differentiation in copy, and avoiding ways to use buzzwords and improve on clarity within CRO / copywriting. Plus, Eden gives an example of using ChatGPT for copywriting which legitimately leaves Shiva speechless (not clickbait - legitimately happened).

(00:00) Episode Start

(01:50) Fun Examples of Bad Copy

(07:13) The Role of Experimentation in Copy Optimization

(18:35) The Emotional Impact of Copy

(22:20) Eden Defends Her Stance of "Too Much Data Can Be Bad"

(29:05) Shit You Need to Know (David Gerhardt)

Go check out Eden on LinkedIn here:
https://www.linkedin.com/in/edenbidani/

And go check out Dave's post here: https://tinyurl.com/FromAtoBDave