In this episode, we're thrilled to present a replay of an in-depth interview with our very own Steven Mervis, Head of Strategy at Mscsports, originally aired on 702 with host Aubrey Masango. This comprehensive discussion peels back the layers of the sponsorship world, revealing the intricate dance between brands and rights holders.

Steven demystifies the essence of sponsorship, explaining how it transcends ordinary advertising to become a strategic partnership where brands meet audiences at their most passionate moments. From leveraging emotional connections to discussing the nuances of category exclusivity, this conversation is a treasure trove of insights for anyone intrigued by the power of sponsorship.

Discover the delicate balance between commercial objectives and ethical considerations, the evolution of sponsorship measurement, and the critical role of authenticity in influencer marketing. Steven's expertise shines as he navigates through the complexities of securing sponsorships, offering valuable advice for both established entities and emerging rights holders.

Whether you're seeking to understand the sponsorship landscape or aiming to attract meaningful partnerships, this episode is a masterclass in sponsorship strategy. Don't miss out on this enlightening dialogue that could reshape your approach to sponsorship.

For more insights, read Steven's article on how small rights holders can excel in sponsorship here: https://mscsports.co.za/2024/04/24/how-small-rightsholders-can-excel-at-sponsorship/

In our latest episode, we dive into the world of clever sponsorships. We explore examples that stem from insightful strategies, smart use of technology, and brilliantly executed simple ideas. Join us as we highlight six standout sponsorships, discussing what makes them exceptional and how they leverage creativity and innovation to leave a lasting impact.

Tune in to hear our thoughts on these innovative sponsorships:

1. Corona’s Jersey Pay - Discover how Corona used jerseys as a form of currency to create a unique fan experience. Watch here ➡️https://clios.com/sports/winner/digital/corona/jersey-pay-129064

2. Betway SA20 Catch 2 Million Competition- Learn how Betway engaged cricket fans with a chance to win big by catching a six during the SA20 matches. Watch here ➡️ https://www.youtube.com/watch?v=kJNPYNTxwPg

3. Burger King’s Stevenage Challenge - Find out how Burger King turned a lower-league soccer team into a global sensation. Watch here ➡️https://www.youtube.com/watch?v=08NxgnK7ixo

4. Co-op’s On-Site Festival Stores at Glastonbury - Explore how Co-op brought convenience to festival-goers with their innovative pop-up stores. Learn more ➡️https://www.coop.co.uk/on-site-festival-stores/glastonbury-festival

5. Uber Eats Ambushing the Australian Open - See how Uber Eats cleverly ambushed the Australian Open to capture the audience's attention. Watch here ➡️ https://www.youtube.com/watch?v=P6I2qpPW0xg

6. Michelob ULTRA x NBA - Courtside - Dive into how Michelob ULTRA created an immersive fan experience during NBA games. Watch here ➡️https://youtu.be/eKC0_0oSZd8?si=WVy6ewMxCCCXf-wh

Whether you’re a marketing professional, a fan of creative advertising, or just curious about innovative sponsorships, this episode is packed with insights and inspiration.

Join us for a special episode as we delve into the world of sponsorship, in this segment, we bring you an exclusive clip from our host, Steven's recent radio interview with YOU FM, where he shares insights from his article, "How small rights holders can excel in sponsorship."

Drawing from his experience in the sponsorship industry, Steven illuminates key strategies for smaller rights holders aiming to secure impactful sponsorships. From building and understanding your audience to crafting pitches from the brand's perspective, Steven provides actionable advice to elevate your sponsorship game.

Tune in to this enlightening episode to gain invaluable insights into the art of sponsorship for small rights holders and unlock doors to transformative partnerships.