E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google.

This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models.

For a long time people have been manipulating Reddit to rank their brand for their desired keywords. This is called Parasite SEO, it goes against both Reddit’s and Google’s Terms of Service, and it’s become even more common recently after Google’s prioritization of Reddit in its results.

Here’s why this news is positive for Reddit Parasite SEO.

The article sharing the news: https://www.msn.com/en-us/news/technology/reddit-just-disappeared-from-most-search-engines-here-s-why/ar-BB1qDztQ?ocid=winp2fptaskbar&cvid=a185953b1dd141f089ae926a17ae1dc2&ei=9

The podcast episode going deeper into how Reddit Parasite SEO is performed: https://youtu.be/YBWggQ-ytBc

00:00 Introduction to Parasite SEO
00:19 Importance of Reddit's Domain Authority
00:46 Google's Stance on AI-Generated Content
02:00 Reddit's Rise in Search Engine Rankings
02:42 Breaking News: Reddit Blocks Non-Google Search Engines
03:54 Implications of Reddit's New Robots.txt
06:50 The Future of Parasite SEO with Reddit
09:58 Wrap-Up

#seo #searchengineoptimization #blackhat #digitalmarketing

E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month.

It’s a niche site ranking for bottom-of-funnel keywords - and a nice story.

If you want a digital marketing pick-me-up about how SEO doesn’t have to be hard, this episode is for you.

The original findings come from https://detailed.com/q4/. The niche site mentioned is https://mondaymysterymovie.com/. And my SEO traffic article read at the end of the podcast is https://edwardsturm.com/articles/keyword-tool-estimates-are-innacurate-do-this-instead/.

The Programmatic SEO podcast (#381) mentioned: https://youtu.be/o79wDXro9EU

00:00 Intro to SEO Success Story
00:21 Overview of the Full Article
01:02 Preface and Author's Insight
01:55 The Motivational SEO Success Story
04:23 Details of the Niche Site
06:34 SEO Metrics and Results
09:13 My Related SEO Experiences
14:46 Final Thoughts

#seo #searchengineoptimization #digitalmarketing #newslettermarketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

E386: Something crazy is happening with LinkedIn.

This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes.

There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case.

The video came out on a company page of mine that only has 80 followers... and these 80 followers were enough to jumpstart the video to a point where it's now growing by 3,000 impressions per hour.

Also, from my experience, the algorithm on LinkedIn moves a lot slower than TikTok or Instagram Reels.

This is the fastest velocity of impressions I've seen and I've had LinkedIn videos already get hundreds of thousands of views.

This video originated from TikTok and also got tens of thousands of views on Instagram Reels.

Now is the best time to be a video creator.

00:00 LinkedIn's Viral Video Phenomenon
00:39 Analyzing Video Performance on LinkedIn
00:49 Syndication and Automation
01:19 Unexpected Viral Success
01:39 The Theory Behind LinkedIn's Algorithm
02:37 Experimenting with Company vs. Personal Pages
03:18 LinkedIn Engagement Insights
06:41 Optimizing Video Descriptions for LinkedIn
07:24 LinkedIn's Algorithm Update
08:00 Practical Advice for LinkedIn Video Strategy
09:11 Case Study: Growing an Instagram Audience
10:25 Leveraging LinkedIn for B2B Marketing
11:21 The Insanity of LinkedIn Videos

#socialmediamarketing #linkedinmarketing #digitalmarketing #marketing

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/