The Edward Show

By: Edward Sturm
  • Summary

  • Founder and go-to-market stories from the lens of a world-class marketer.
    2023
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Episodes
  • What to Do if You Can Already Rank for Keywords
    Apr 10 2025

    E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you’re trying to figure out what to do, this is for you.

    This is for people who can do SEO, but don’t know what to sell.

    SEO is a superpower! But most of the time SEOs don’t know how to find keywords that will bring DIRECT MONEY!! That’s what this is about.

    This is about building and selling what you’ve built, THEN SCALING. Scaling and scaling and scaling - first through SEO, then through other marketing channels.

    This is how to become a SaaS Unicorn off the back of SEO.

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction: Surviving the Google Helpful Content Update
    00:53 Recognizing Your Superpower
    02:39 No-Code AI Tools for Web Apps
    03:22 Unbundling Notion
    04:50 Creating and Monetizing Simple Web Apps
    06:50 Setting Up Your Web App and CMS
    07:26 Initial Backlinks and Launch Strategies
    08:04 Expert Quote Platforms for Link Building
    09:56 Bottom of Funnel SEO Landing Pages
    14:11 Iterating Based on User Feedback
    16:08 Importance of a Share Feature
    16:43 Achieving Success with SEO and Web Apps

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #bottomoffunnelseo #seotips #searchengineoptimization #indiehackers

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    20 mins
  • How to Find Money-Making Keywords in the Travel Niche
    Apr 9 2025

    E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche.

    Travel SEO at its best.

    These bottom-of-funnel keywords are under-targeted and easy to get top positions for.

    This is the SEO nobody is doing that everybody needs to adopt. It works with searchers. It works with search engines. It works with AI.

    🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:46 Niching Down the Travel Niche
    01:22 Unbundling Expedia for Keyword Research
    02:18 Finding Niche Keywords in Travel CMS
    03:00 Analyzing Competitors and Keyword Opportunities
    04:40 Optimizing Pages for Bottom of Funnel Keywords
    05:54 Using Moz Keyword Optimization Scores
    08:27 Going Deeper Into Keyword Research
    09:54 Case Study: Tour Guide Booking System
    13:38 Unbundling SaaS SEO Strategy
    16:35 Conclusion

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #bottomoffunnelseo #seotips #searchengineoptimization #digitalmarketing

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    17 mins
  • Broke Dude Growth Hacks Fame and Success in 5 Months
    Apr 8 2025

    E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah Carey’s record for the most consecutive weeks at No. 1 - IN JUST FIVE MONTHS.

    This marketing story has everything:
    - Normal SEO
    - Parasite SEO
    - Social media marketing
    - Influencer marketing
    - Viral marketing
    - Growth hacking
    - Come up story

    Tons to be inspired by in this one.

    ⭐️ Source: https://www.reddit.com/r/Entrepreneur/comments/eytom3/the_marketing_genius_of_lil_nas_x/

    🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 Introduction
    00:21 A Crazy Story Unfolds
    01:52 The Twitter Strategy
    02:39 Old Town Road Goes Viral
    03:05 Breaking into the Charts
    03:26 The Billboard Controversy
    03:47 Remixes and Record-Breaking Success
    04:24 The Strategy Behind the Success
    05:02 SEO and Viral Marketing Tactics
    06:39 Creative Streaming Strategies
    09:15 Conclusion & Lessons

    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    #digitalmarketing #comeupstory #growthhacking #viralmarketing

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    10 mins

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