E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization.

Major publishers were violating Google rules in droves, doing affiliate Parasite SEO, and making hundreds of millions of dollars.

This is everything that’s going on with Google’s Site Reputation Abuse Policy, what the takeaways are, how the policy can be avoided, and how the SEO game is changing.

Links in the episode:

The Google Site Reputation Abuse [Parasite SEO] Policy: https://parasiteseo.com/google-site-reputation-abuse-policy/

Credit to https://x.com/Charles_SEO

Five-Dimensional Reddit Parasite SEO: https://youtu.be/4e60q8Uh-yY

Google Doesn’t Want You to Know This Is Possible: https://youtu.be/XJecGYJk3mE

How to Do Great Work: https://paulgraham.com/greatwork.html

00:00 Introduction
01:27 Understanding the Site Reputation Abuse Policy
02:19 Forbes and the Abuse of Authority
04:16 Manual Actions and Algorithmic Delays
05:13 International SEO and Algorithmic Challenges
05:45 Forbes' Response and Google's Updated Policy
10:57 Devil's Advocate: The Fairness of SEO
14:00 What Can We Learn from the Policy?
17:06 Modern Parasite SEO Strategies
20:41 The Long Game in SEO
24:09 Conclusion and Final Thoughts

#parasiteseo #blackhatseo #seotips #searchengineoptimization

E532: I now take up 3 out of 4 of the top spots for my keyword on Google!

All with video SEO.

And even crazier, I called my shot.

On yesterday’s podcast I said I thought I could get the #1 spot in just a few hours of publishing my content.

8 hours later, that’s exactly what has happened.

Here’s what I did and how you can do this, too.

00:00 Google Doesn’t Want You to Know This
00:48 My Case Study: Outranking Competition
01:23 Creating and Uploading Optimized Video
02:04 Results and Analysis
03:11 Understanding the Algorithm: Recency vs. Length
04:54 Testing the Hypothesis
06:09 Video for SEO Dominance
07:29 Haters and Negative Feedback
09:41 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #searchengineoptimization #growthhacking #digitalmarketing

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it.

Here’s how this just happened to me and how I’ll be doing this in the future.

You can literally find videos about interesting subject matter, tighten the script with your own edit, target the same keyword, and outrank the original video on YouTube and Google for that keyword.

Again, this works for both YouTube and Google and oftentimes the videos rank the next day!

00:00 The Marketing Agency's Strategy
01:09 Link Echoes
01:59 YouTube SEO
03:27 Replicating the Strategy
06:01 Creating and Optimizing Content
09:05 Embracing the New Strategy

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#youtubemarketing #searchengineoptimization #digitalmarketing #contentmarketing