E492: How to repurpose podcasts into viral short form mobile videos for TikTok, Instagram Reels, YouTube Shorts, Snapchat Spotlight, Facebook Reels, and more.

The success of a short form mobile video with speaking in it only comes down to how engaging the transcript.

If it’s engaging to read, it will be engaging to watch.

And if somebody has a podcast, they’re probably an engaging speaker anyway.

So the best copywriters today are also the best editors.

If you’re a good copywriter you can edit a podcast transcript into a viral short form mobile video (and the editing software I recommend mirror your changes)… or, even crazier, you can outsource this task to an inexpensive freelance copywriter.

Here’s how to do all this.

+The social media posting guide mentioned in the episode: https://edwardsturm.com/articles/social-media-posting-strategy/

00:00 Overview
00:25 Creating Viral Content
03:27 Negative Hooks
04:21 Repurposing Podcast Content
06:09 Engagement
06:29 Case Study: Silicon Valley Bank Collapse
11:26 Cheap Freelance Copywriters
14:20 Posting Strategies for Social Media
15:42 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#podcastmarketing #podcasting #instagrammarketing #tiktokmarketing

E491: This dude has been growing Instagram accounts for five years. His most recent was grown to 1 million followers IN TWO MONTHS!

He has a super popular thread on Reddit answering people’s questions.

I read the most popular questions and answers.

Lots to learn from this Instagram expert.

Source:
https://www.reddit.com/r/InstagramMarketing/comments/1g0cdfj/01m_followers_in_exactly_2_months_ama/

00:00 Overview
01:02 Posting Schedule and Frequency
03:01 Monetization Strategies
03:50 Content Types and Quality
04:44 Consistency and Growth
05:34 Common Issues
15:40 Final Thoughts and Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #instagramgrowth #socialmediamarketing #digitalmarketing

E490: For content sites and publishers who have lost substantial organic search traffic from the 2023 and 2024 Google updates...

Especially ones who see their traffic going to Reddit and Quora...

Or ones who are worried about generative AI bots, like ChatGPT and Meta AI, answering the queries they’re ranking for...

The definition of insanity is doing the same thing over and over again and expecting different results.

Content SEO is going away.

But you have a site with existing decent domain authority that you’ve worked on for several years.

This is what you do.

And it will make you a ton of money.

00:00 Context
00:31 Forbes and Google's Site Reputation Abuse Policy
03:11 Challenges for Content Sites
06:36 Bottom of Funnel SEO Explained
10:08 SEO for Publishers
18:43 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #bottomoffunnelseo #searchengineoptimization #contentmarketing

E489: Examples of Parasite SEO on Reddit. 4 VPN affiliates. 1 Air Fryer and Misc Items affiliate. All black hat. All against the rules.

Reddit is the 3rd most clicked website on Google Search.

SEOs are abusing it a ton.

Sources:
https://x.com/lilyraynyc/status/1853502675004060159
https://x.com/lilyraynyc/status/1852732333142507546

00:00 Intro to Parasite SEO
00:11 Reddit's Rise
00:28 Bad Actor Strategies
01:28 Why Reddit is Dominating
02:20 Top of Funnel vs. Bottom of Funnel
03:16 Lily Ray's Insights on Reddit SEO
06:07 Affiliate Marketing on Reddit
11:03 The Racket of Reddit Parasite SEO
12:44 Conclusion

#parasiteseo #seo #blackhatseo #searchengineoptimization #digitalmarketing

E488: Daze Chat, a new AI messenger app backed by Andreessen Horowitz, got to 187,000 sign-ups on their waitlist before launch.

They’ve used a faceless TikTok and Instagram marketing strategy, getting over 50 million views in 6 months.

This is what they were posting.

+ Another faceless company that is crushing. The Cat Bat Mask. Hundreds of millions of views with hyper-simple 5-second faceless videos. You’re not going to believe this one.

From: https://x.com/iamgdsa/status/1853381393004302650
And: https://www.instagram.com/thecatbatmask/

00:00 Introduction to the AI Messenger App
00:41 Daze Chat’s Social Video Strategy
02:16 Multi-Account Strategy and Regional Targeting
03:11 The Cat Bat Mask
06:40 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#socialmediamarketing #facelessmarketing #ecommerce #viralmarketing

E487: White hat, grey hat, and black hat link building strategies. The grayscale of backlink acquisition.

If you want to learn about black hat link building and acquiring backlinks, this has a very dark story.

This also has a very effective and creative white hat link building strategy.

And in the middle of the video is a common grey hat backlink tactic.

00:00 Introduction
00:16 Understanding White Hat, Gray Hat, and Black Hat SEO
01:19 White Hat Link Building
06:16 Gray Hat Link Building
07:48 Black Hat Link Building
09:26 Final Thoughts

#seotips #blackhatseo #searchengineoptimization #digitalmarketing

E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords.

I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting.

Links mentioned 👇

My SEO Program: https://compactkeywords.com/

Pareto SEO: https://edwardsturm.com/articles/pareto-seo/

25 viral hooks: https://edwardsturm.com/articles/25-hooks-tiktok-instagram-reels-youtube-shorts/

7 more hooks: https://edwardsturm.com/articles/seven-viral-hooks/

My personal favorite hooks: https://edwardsturm.com/articles/tiktok-instagram-youtube-linkedin-hooks/

All my articles: https://edwardsturm.com/articles/

00:00 SEO Copywriting - Introduction
00:20 Search Intent and Pogo Sticking
02:33 Punchy Writing
03:46 Hooks
07:40 AI in SEO Copywriting
13:10 Keyword Usage
16:05 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seo #copywriting #searchengineoptimization #digitalmarketing

E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business.

These two Steve Jobs business stories get me hyped.

Hopefully, they will get you hyped, too.

Credit 👇
Story one: https://x.com/projectkim/status/1852010511086555474
Story two: https://x.com/itsolelehmann/status/1850531655427174709
Unboxing broll: https://www.youtube.com/watch?v=B2BMePLvkGs&ab_channel=DrDebox
Steve Jobs broll: https://www.youtube.com/watch?v=MnrJzXM7a6o&ab_channel=JohnSchroter

Compact Keywords - my first solo product - SEO that requires less but makes more - https://compactkeywords.com/

00:00 Packaging in Sales and Marketing
00:18 Apple's Packaging
01:40 Apple's Unboxing Experience
03:38 Personal Reflections on Product Experience
04:48 Introduction to the Next Story
05:43 Steve Jobs' Comeback Story
08:08 iMac and Apple's Resurgence
09:04 iPod and iPhone Revolution
11:24 Legacy of Steve Jobs
13:24 Podcast Wrap-Up

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#packaging #branding #marketing #advertising