E322: My call with Forbes' Head of Events, Brett Cohen, last night.

#contentmarketing #digitalmarketing #marketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E321: Automating #buildinpublic updates.

How to build an audience on X without putting in much extra effort.

0:00 Welcome
0:48 Why Build in Public
2:26 Automating Build In Public Updates: How To
5:43 Power of Community and Inspiration
7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored
10:57 Conclusion: The Benefits of Building in Public and Automation

#digitalmarketing #solopreneur #indiehackers

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E320: How Codie Sanchez made accounting software entertaining.

Most people are doing social media content marketing wrong.

They think bottom-of-funnel content can't be entertaining and viral. It can.

This is a great example.

00:00 The Big Mistake in Social Media Marketing
00:38 Breaking Down Bottom vs. Top of Funnel Marketing
00:55 Codie Sanchez TwitterX Case Study: Effective Bottom of Funnel Content
05:30 Alain's Influencer Strategy for Language Learning
06:36 The Power of Entertaining, High-Converting Content
07:28 Understanding Bottom of Funnel SEO
08:12 Conclusion and Takeaways

#contentmarketing #socialmediamarketing #startups #digitalmarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E319: Shocked at the price of this 900,000 follower deal.

This is how much my friend Alain is paying this influencer for a video and all its footage. The influencer, in Miami, has 900k followers and tons of experience making engaging content.

Alain gets a video on the guy's channel as well as all the footage to turn into ads. And he gets it for a ridiculous price.

0:00 Understanding Creator Worth and Content Creation Dilemmas
0:25 Alain's Innovative Strategy for Engaging Content
1:08 The Power of Collaboration: Alain's Deal with a TikTok Influencer
2:30 Maximizing Content: From Single Video to Multiple Ads
4:10 The Value of Engaging Content and Learning Through Iteration
5:11 The Long Game: Brand Integrity vs. Quick Deals
6:25 App Store Optimization and Influencer Marketing Insights
7:28 Closing Thoughts and Invitation for Feedback

#digitalmarketing #influencermarketing #tiktokmarketing #instagrammarketing

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E318: UpLabs is shutting down.

Idiotic. Even if you don’t know what they are/were. They have 59/100 Moz Domain Authority. 75/100 Ahrefs Domain Rating.

Probably a huge email list.

A highly trafficked site.

On today's podcast, I share all the ways they could leverage such a powerful asset.

00:00 UpLabs - Idiots
00:08 Grok: My AI Research Assistant
00:35 UpLabs: History, Achievements, and Closure
01:24 Analyzing UpLabs' Decision to Shut Down
02:18 Strategies for UpLabs to Remain Profitable
03:11 Leveraging High Domain Authority for Success
04:09 The Potential of Micro SaaS and SEO Strategies
07:53 Final Thoughts on Brand Building and Growth Hacking
08:05 Closing Remarks

#digitalmarketing #seo #searchengineoptimization #buildinpublic

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E317: Most digital marketers know of the free SEO Chrome extension, the MozBar... But almost all of them use it improperly.

How I use it to:
- De-scam scammers.
- Find SEO low-hanging fruit.
- And discern if somebody is overexaggerating (or lying) about accomplishments.

0:00 Introduction to the MozBar Chrome Extension
0:16 The MozBar's Features and Uses
1:27 Understanding Domain and Page Authority
3:05 Identifying Scams and Assessing Website Legitimacy
6:22 SEO Strategies and Bottom of Funnel Keywords
8:37 Optimizing for Search Terms
9:05 Recap

The original article: https://edwardsturm.com/articles/mozbar-domain-authority-and-page-authority-to-tell-legitimacy-of-websites-and-find-big-wins/

#digitalmarketing #growthhacks #seo #searchengineoptimization

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E316: I hacked the podcasting guest game.

Here's how I went on 30 podcasts in 3 months with virtually no outbound pitching.

0:00 Welcome Back to the Cafe
0:04 Podcasts for Personal Branding
0:51 Favorite Podcasting Tool
1:20 Maximizing Exposure and Building Links through Podcasts
2:52 Becoming Googleable:
3:46 Networking and Growth
5:57 From Podcast Guest to Social Media Success
7:58 Why I Stopped Podcast Guesting
9:13 Alternative Strategies for Link Building and Online Growth
10:27 Closing Thoughts from the Cafe

#growthhacking #digitalmarketing #publicrelations #startups

The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/

E315: I share the growth of Unicorn Platform, an AI website builder, from an acquisition to a year of heavy loss to $300,000 in annual recurring revenue and 130,000 users - in just two years.

It's 13 key strategies that contributed to this success, including a significant redesign of the user experience, a comprehensive approach to SEO, gaining visibility on Product Hunt, directly engaging with users, Build in Public on Twitter, benefiting from traffic via existing products and his own directories, enhancing word of mouth, establishing affiliate partnerships, sponsoring others' directories, adding more templates and blocks for design variety, and engaging in cross-promotion with other tools like Senja.

I underscore the relevance of these strategies to businesses at various stages and emphasize the importance of customer feedback, innovative marketing channels, and collaborative growth tactics.

0:06 Unveiling a Success Story: From A Year of Loss to $300K ARR
1:38 Deep Dive into Growth Strategies: The Unicorn Platform Journey
2:43 Exploring 13 Key Acquisition Channels
10:35 Wrapping Up: Insights and Inspiration from a Growth Journey

#digitalmarketing #buildinpublic #entrepreneurship #indiehackers

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/