If you’re looking to launch an online course or product, what do you need to think about with regard to marketing collateral and messaging?

In this episode of Cracking Copy, Ella and Minnie are looking at the customer journey, from building awareness to the buying stage. And we give you our insights into what you will need to create how to communicate your messaging.

Having now been involved in our own course launch, we think we have a far greater insight into what’s involved: all the areas where messaging is important and the need to sometimes tweak your messaging along the way,

In this episode, we tell you what we did, what worked and how we could have done it better for the next time we launch.

We are going to talk, warts and all, about what we did using our own launch as an example:

• What did we do?

• How we did our research

• How we planned

• And how we delivered it

If you’re wanting to create a course or product launch now or in the future, you need to tune in, as this episode is for you.

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the transformative power of frameworks in copywriting and content strategy.

Konrad shares how his journey from philosophy graduate, to charity work in Australia, then jobless in Israel, were all necessary prerequisites to heading up a thriving London-based agency.

He reveals how practicing copywriting, figuring out SEO strategy and sharing what he was learning on social media, led to the birth of a business that now boasts an impressive client roster, including Krispy Kreme and Adidas.

We explore the challenges and triumphs of agency life, the importance of a strong team culture, and the delicate dance of maintaining a work-life balance in a remote working world. Konrad also highlights the significance of establishing a meticulous onboarding process that sets the tone for client relationships and ensures a mutual fit.

The heart of our conversation beats around "The 13 Lenses" - The Creative Copywriter's proprietary framework that has become their north star in quality assurance and client conversion. Konrad breaks down the concept behind this innovative approach and how it has become a key differentiator in a sea of sameness.

As we look to the future, Konrad offers his insights on generative AI's impact on the industry and advises on the importance of embracing technology while maintaining the creative edge that only human copywriters can provide.

This episode is a treasure trove for anyone looking to elevate their copywriting game, differentiate their services, and stay ahead in a rapidly evolving industry.

About Our Guest:

Konrad Sanders is the CEO of The Creative Copywriter, a London-based copywriting and content strategy agency. With a background in SEO and a passion for creative writing, Konrad has led his team to success by combining data-driven strategies with the art of persuasive copy.

Contact Konrad:

LinkedIn: Konrad Sanders - www.linkedin.com/in/KonradSanders

Subscribe to his LinkedIn newsletter "Word Science" for more insights.

Contact the Cracking Copy show hosts:

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Or send an email us at: hello@crackingcopy.co.uk

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Tempted to peak behind the curtain to see how a podcast is assembled?

Then this episode is for you!

In this 30 minute show, we break down our process for Cracking Copy, from planning to recording, editing to hosting and promotion to publishing.

It's the second part of our 2 part mini-series on how we started the podcast and what's involved on a week by week basis.

We also explore some of the key factors in determining what will make YOUR show a success, should you want to start your own podcast.

Know this - it's totally within your reach!

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LEARN HOW

Did you know we have created a fantastic short course for wannabe Indie Podcasters who want to learn the skills of podcasting for themselves?

To whet your appetite we have a FREE masterclass taking place on Thursday 15 Feb, to kick off the launch. Join us as we help you bring your inkling of an idea kicking and screaming into life. We'll help you nail your concept and align it with your business goals.

It’s from 1-2pm GMT on Thursday 15th February. Register your interest HERE.

You’ll then be on the list to receive all the details.

We'll also be spilling the beans on our brand new 90 day program to Launch Your Indie Podcast. It comes with 30 days of live support, accountability and weekly coaching to ensure that you have everything you need to get up and running on your very own podcasting journey.

The course serves business owners, marketing managers and service providers who want to create their own podcast for themselves or their company.

It offers immense value for two distinct groups of people. It's for YOU if you want to start your own podcast, AND it's for YOU if you want to learn the skills of podcasting so you can offer this as a service to your clients and colleagues.

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Hop back to the previous episode (part 1 of Podcasting for Beginners) to discover:

• An overview of the podcasting industry, why it’s booming and the opportunities out there
  
  

• The challenges that you might face and how to overcome them
  
  

• Our podcasting story. An insight into why we started and how it’s going. It’s also ‘National Storytelling Week’ so it’s timely!
  
  

• Finding your why
  
  

• Your podcasting goals
  
  

So tune in, sit back, listen, and let us know what you think of this episode and get in touch if you have great hooks to share with us. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.

Resources

Free Podcasting Webinar Workshop 15/02/24 @1.00pm GMT, Launch Your Indie Podcast

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Twitter @cracking_copy

Facebook @crackingcopy