In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.

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Guest Bio:

Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers.

Connect with Marco on LinkedIn
Connect with Jay on LinkedIn

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Best Moments:

(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads

(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data

(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities

(09:17) Smaller brands can also advertise through retail media networks

(11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers.

You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.

Best Moments:

(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average

(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability

(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%

(07:42) Absolutely no discussion of politics or personal achievements

(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.

Best Moments:

(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research

(01:44) Communication skills are the #1 sought after skill across all functions (how ironic)

(02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking

(02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs

(03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars

(04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle.

(05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype.

(06:06) Jay recommends the Amazon show "Fallout" instead.

Don't Forget:

Register for Guru Conference 2024!

And a MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/