This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 17. It is the third and last chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Conversion Rate Optimization & Personalization.

CHAPTER 17: CONVERSION RATE OPTIMIZATION AND PERSONALIZATION

• Prioritizing between CRO and personalization
• Shifting from CRO towards personalization
• When to shift from CRO to personalization
• So, who is personalization not for?

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.

In this week's episode of the 'Hello $FirstName' podcast we'll be discussing the second chapter in part 3 of the book: THE PREREQUISITES FOR PERSONALIZATION. Chapter 16 is called ’DATA AND PERSONALIZATION'.

This week’s guest is no-one but Chief Consulting Officer from the DACH based agency Nexum AG, Michael Bietenhader. Michael has extensive experience from both within consulting, from working ‘client-side’ at COOP Switzerland and from his long time hosting of ‘the loyalty podcast’.

In the episode we cover the following points:

• Michael's career path and his work at COOP Switzerland and NEXUM AG
• How the adventure of 'the Loyalty Podcast' began
• How personalization fits with customer loyalty (seems to be a popular topic these days!)
• How the DACH region is doing in terms of personalization in general
• How much data a company needs for profitable personalization
• What the trade-off is between having enough data and having the right data
• If more data is always better?
• If too much data can become a problem
• How fast data becomes obsolete
• What brands should do, if they have too little data... and...
• Michael's own favourite example of personalization that he has experienced personally

Based on Rasmus Houlind's book ’Hello $FirstName - Profiting from Personalization’

Watch the full Episode with video on Youtube here.

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.

This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 16. It is the second chapter in Part 3 of the book - The Prerequisites for Personalization and the chapter is called: Data & Personalization.

CHAPTER 16: DATA & PERSONALIZATION

• Is your data clean?
• How much data is needed to make personalization profitable?
• Re-evaluate often!
• How to scale permissions and data
• Persistent customer log-ins

The full book is available in print and kindle and can be bought here.

(or your local amazon...)

An abstract of the book can be downloaded here.

All models and illustrations from the book can be downloaded here.