• Rocket Fuel: Youth Marketing

  • By: Rocket
  • Podcast
Rocket Fuel: Youth Marketing  By  cover art

Rocket Fuel: Youth Marketing

By: Rocket
  • Summary

  • A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.


    Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).


    He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.


    This is Rocket Fuel.


    Hosted on Acast. See acast.com/privacy for more information.

    Rocket
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Episodes
  • Retro: James O'Malley: The Tech Journalist Shaking Up Politics and Media
    Jun 12 2024

    In our 1st of something a bit new we are launching a yearly bonus episode between seasons. This is what we are calling Retro Rocket Fuel! It will feature an episode from the back long followed by James's take on how thing may or may not have changed in the world since then and if the our guests rocket fuel stands the test of time or not.


    In our retro episode we take you back to 2019/20 just before the world changed dramatically. James (the host) Erskine spoke to James (the guest) O'Malley!


    James O’Malley is a technology and politics freelance journalist.


    At the time of broadcast this is what we wrote about James and the episode:


    “The problem with being a technology journalist is, these days, you’re basically an everything journalist.”


    Technology has become so ubiquitous throughout modern society that it now pervades every nook and cranny of our lives. Of course it has afforded us amazing benefits, but luxuries are not without their costs; we use technology, but it, in turn, uses us. As such, James O’Malley has made it his mission to report and document on how technology catalyses change in the world.


    Having been the editor for Gizmodo UK for two years, as well as having written for publications such as WIRED and The Spectator, James has become an expert at discussing technology and culture. He has reported on how TfL breaches privacy, the horrors of China’s social credit system, and even coded a free-to-use Trump notification bot.


    Our discussion includes: how technology and politics affect our society, the importance of data, healthy skepticism, and TikTok confusion.


    This is James O’Malley’s Rocket Fuel.


    Don't for get to stick around after to hear thoughts from James (the host) as he reflects on his discussion with James (the guest) and what can we learn and still apply to today.


    Follow James @JamesErskine (twitter.com/jameserskine)

    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

    Follow James on LinkedIn (linkedin.com/in/jameserskine)

    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

    wearerocket.co.uk/


    Contact James O'Malley on LinkedIn (linkedin.com/in/james-o-malley-5a83164)

    James's Substack https://takes.jamesomalley.co.uk/


    Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts

    It is Hosted and Produced by James Erskine

    Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey)

    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

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    50 mins
  • International Womens Day 2024. The Year of Inspiring Inclusion
    Mar 6 2024

    In this special bonus episode of Rocket Fuel James is taking a back seat and we have the amazing Managing Partner of Rocket Sophie Thirwell hitting the mic and being our host for this International Womens Day special. Sophie will be talking with 3 members of the Rocket Team about their experiences in their specialist fields. 1st we will have Chelsea Baldwin who is one of our Campaign Managers who also works in making content too. She will be talking you through how audiences today view IWD and how brands are reacting to the conversation. Next we are chatting with Olwyn our Paid Media Specialist. She will be telling us all about herself and her 10 year long experience in the industry whilst also being a mother and how this has influenced her thoughts on how we should be talking to women in campaigns. Then we go to one of our latest hires here at Rocket, Denise Louise Barzey Riley who is one of our Senior Campaign Managers and heads up our Publishing clients. She will be talking about her experiences as a self professed people manager and how the talk of diversity has changed in industries that talk to a female audience.


    We will be back with Season 6 of Rocket Fuel later in the year! Don't forget if you liked this to give it a review and a rating on your podcatcher of choice it really does make a difference. And if you would like to be a guest reach out


    ———————


    Follow Sophie on LinkedIn (https://www.linkedin.com/in/sophiethirlwell/)

    Follow Chelsea on LinkedIn (https://www.linkedin.com/in/chelseabaldwin58/)

    Follow Olwyn on LinkedIn (https://www.linkedin.com/in/olwynwalsh/)

    Follow Denise on LinkedIn (https://www.linkedin.com/in/denise-louise-barzey-riley-a85b99b1/)

    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

    wearerocket.co.uk/


    Rocket Fuel is the industry podcast bought to you by Rocket Audio the team at the award winning Rocket Youth & Parent Marketing Experts.

    It is Hosted and Produced by James Erskine (https://www.linkedin.com/in/jameserskine/)

    And Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)


    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    53 mins
  • George Butler on Kids Radio, Parents Finding Child Safe Spaces In A Digital World And How Commercial Radio Fits In A Modern Family Landscape
    Feb 28 2024

    In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They also chat about how commercial radio and the BBC compliment and provide together a fantastic audio eco system. They then get into how children today want to be talked too and why its important to makes sure you do. Then for the final time this season we here George’s rocket fuel!


    Follow James @JamesErskine (twitter.com/jameserskine)

    Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)

    Follow James on LinkedIn (linkedin.com/in/jameserskine)

    Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)

    wearerocket.co.uk/


    Follow George @GeorgeCButler https://twitter.com/georgecbutler

    Contact George on LinkedIn linkedin.com/in/georgecbutler


    Hosted on Acast. See acast.com/privacy for more information.


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    50 mins

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