Empowered Marketing Unleashed Por arte de portada

Empowered Marketing Unleashed

De: Cass Duffill - Marketing & Business Success Strategist
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  • Resumen

  • Struggling to express your remarkable uniqueness through your messaging & marketing? Do you want to make your business work for you, and create success on your own terms?

    You’ve come to the right place!


    Cass Duffill, host of the Empowered Marketing Podcast®, is a marketing & business strategist who elevates entrepreneurs marketing, messages and offers, from underwhelming to dominating! You'll get straight-talking strategy, simple impactful actions and a whole lot of advice on growing and scaling a successful, profitable business.

    Cass is passionate about helping amazing entrepreneurs stand out through their marketing and add online revenue streams to grow a lifestyle business. Success on your own terms and a life by design is the aim.

    Let's create incredible marketing and powerful business strategy, so you go from invisible to unstoppable!


    Cass’s career flaunts brands like McDonald’s, Vodafone & Sony Films. With years of experience, unmatched qualifications and tenacious energy, she knows how to create marketing and business strategy that builds a profitable business.

    After starting a wellness practice from scratch (as a solo parent with only $12 to her name no less!) she reached six figures in less than a year, and multi-six figures every year after. Cass has curated her success from booked out one-to-one's seeing 30+ clients a week; to adding digital products, programs, memberships, and more! She has a knack for transforming your amazing one-to-one into online revenue streams that grow your business fast.

    A decade on she now teaches you everything she knows, along with amazing guests sharing their best business and marketing advice too.

    Each week Cass gives actionable strategies and impactful tips to take your business to new levels of success. Join her and her guests as they dive into topics on empowered marketing, business strategy, revenue creation, mindset, becoming an expert in your zone and building a life by design.


    Cass strongly believes that integrity and authenticity should be the hallmarks of online business, and that we grow faster when we collaborate, share and support one another. She's excited to share with you her powerhouse strategies and introduce you to some incredible entrepreneurs from around the globe.


    Tune in to Empowered Marketing Podcast and dive in!


    To learn more about Cass visit www.cassduffill.com
    © 2024 Empowered Marketing Unleashed
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Episodios
  • #36: Struggling For Clients? Try this...

    #36: Struggling For Clients? Try this...
    May 14 2024

    In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.

    Takeaways

    • Align your offers with your core values and the needs of your ideal clients.
    • Harness the power of storytelling in your marketing to connect with your audience.
    • Build genuine connections and nurture relationships with potential clients.
    • Optimize your online presence, including your website and social media profiles.
    • Utilize client testimonials to build credibility and trust.
    • Shift from a competitive mindset to a collaborative one.
    • Stay consistent with your marketing efforts and regularly reflect on your business

    Chapters
    00:00 Introduction: Struggling for Clients in a Slow Economy
    03:26 Chapter 1: Strategies for Generating Clients in a Slow Economy
    06:52 Chapter 2: The Power of Storytelling in Marketing
    09:15 Chapter 3: Building Genuine Connections with Your Audience
    15:19 Chapter 4: Optimizing Your Online Presence for Client Generation
    20:35 Chapter 6: Shifting from Competition to Collaboration
    26:48 Chapter 7: Consistency and Reflection for Client Growth

    Let's Chat - Send an instant message now

    Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don’t miss a thing!

    EOFY OFFERS - 2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT

    New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOW

    Join the FREE GROUP - Entrepreneurs Business Growth Hub

    Visit my website www.cassduffill.com

    Follow me on Instagram @cassduffillstrategist

    Follow me on Facebook @CassDuffillStrategist

    Subscribe to my YouTube channel @CassDuffillStrategy

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    25 m
  • 35: Magic or Strategy.. or both?!

    35: Magic or Strategy.. or both?!
    May 7 2024

    In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solutions and creating a business model that allows for scalability and growth.

    Takeaways

    • Having a clear plan and strategy is essential for business success.
    • Consistent action and execution are key to achieving goals.
    • Messaging and client clarity are crucial for effective marketing.
    • Building an audience and nurturing leads are important for sales.
    • Creating scalable offers and a marketing plan are essential for business growth.
    • Lead generation and putting leads on autopilot can bring consistent new clients.

    Chapters
    00:00 Introduction

    06:30 Goals and Strategy

    11:13 Lead Generation and Putting Leads on Autopilot

    Let's Chat - Send an instant message now

    Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don’t miss a thing!

    EOFY OFFERS - 2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT

    New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOW

    Join the FREE GROUP - Entrepreneurs Business Growth Hub

    Visit my website www.cassduffill.com

    Follow me on Instagram @cassduffillstrategist

    Follow me on Facebook @CassDuffillStrategist

    Subscribe to my YouTube channel @CassDuffillStrategy

    Más Menos
    20 m
  • 34: Calls That Convert - The Art of Authentic Sales Calls

    34: Calls That Convert - The Art of Authentic Sales Calls
    Apr 30 2024

    In this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.


    Takeaways

    • Authentic discovery calls can be genuine and create a win-win for both the entrepreneur and the potential client.
    • Listening more than speaking is crucial during discovery calls to understand the potential client's needs and assess if you are the right fit.
    • Offering ways to work with potential clients is important, whether it's one-on-one, group programs, memberships, or communities.
    • Implementing a professional follow-up process is essential for converting potential clients into actual clients.
    • Having well-defined prices and sticking to them helps overcome the pricing dilemma.
    • Tracking leads and following up effectively increases the chances of converting potential clients.


    Chapters
    00:00 Introduction: The Challenge of Authentic Discovery Calls

    07:39 Chapter 2: Listening More Than Speaking

    13:13 Chapter 4: The Importance of a Professional Follow-Up Process

    Let's Chat - Send an instant message now

    Empowered Marketing Unleashed is more than just a podcast, it will be your compass in the ever-evolving world of online marketing and business. Thanks for being here and I look forward to sharing the journey with you. Be sure to subscribe and follow, so you don’t miss a thing!

    EOFY OFFERS - 2 spots available in premium 1:1 mentoring Create & Elevate. CHECK IT OUT

    New FREE Guide: CALLS THAT CONVERT - Your Guide to Authentic Discovery Calls. DOWNLOAD NOW

    Join the FREE GROUP - Entrepreneurs Business Growth Hub

    Visit my website www.cassduffill.com

    Follow me on Instagram @cassduffillstrategist

    Follow me on Facebook @CassDuffillStrategist

    Subscribe to my YouTube channel @CassDuffillStrategy

    Más Menos
    20 m
Liderazgo Marketing Economía
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