The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communications entail, when you need it, and how to prepare your business when a crisis inevitably arises. This week, episode 37 of the FiredUp! podcast is about The Essentials of Crisis Comms!

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In this episode of the FiredUp! podcast, Chris and Ian discuss the need for a crisis consultant and actionable steps you can take right now to get the right people in order ahead of time so you can tackle a potential crisis quickly and head-on.

Chris & Ian discuss:

• Crisis consultants work with the legal team to mitigate legal risk and reputation damage, making real-time adjustments to stay in control of the narrative.
• Best practices for startups to know and follow in a time of crisis.
• Finding the balance between being transparent and protecting your business by not disclosing information early on.
• Defining roles through a CCRT (crisis communications response team) is more important than planning for specific scenarios.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one to make. This week on the podcast, our team dives into all things media exclusives so you can make an informed decision and get the most from your news release. This week, episode 36 of the FiredUp! podcast is about when to pitch a media exclusive!

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In this episode of the FiredUp! podcast, we are diving into how to know when pitching a media exclusive makes the most sense and actionable steps you can take right now to get the most eyes on your story while building relationships with reporters along the way.

Morgan and Chris discuss:

• The decision to pitch a media exclusive vs. a broader embargo depends on the desired level of coverage and the potential for follow-up coverage.
• Timing is crucial when pitching an exclusive, often requiring more time than pitching an embargo to secure the desired coverage.
• Once an article is published, there are limited changes that can be made aside from errors of fact, other change requests can damage relationships.
• Best practices for how to hande the situation if an exclusive leaks.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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LINKS MENTIONED IN THIS EPISODE:

A Startup’s Guide to PR Measurement [Firebrand]

Ep 12: How to Measure PR with Richard Bagnall

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In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how understanding Demand Side Platforms (DSPs) can completely revolutionize your brand’s digital advertising strategy. This week, episode 35 of the FiredUp! podcast gives an intro to DSPs.

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, Richard Lowden shares how DSPs automate the buying and placement of ads, ensuring startups are efficiently reaching their target audience, optimizing their budget, and getting a better ROI.

Richard Lowden is the Founder and CEO at RTBiQ, a tech company that has created a fast and flexible real-time bidding system for leading marketers. Richard brings to RTBiQ over 15 years of experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic Committee, Richard continues to demonstrate his leadership in this rapidly developing sector.

Richard and Morgan discuss:

• Transparency and portability are essential for the advertiser to fully understand campaign performance and make informed decisions.
• Attribution can be complex and marketers need to work with DSPs that understand it enough to take a customized approach.
• The pending demise of third-party cookies presents challenges but is ultimately not as impactful as it's made out to be.
• Dark funnel impact will likely increase with the rise of chatbots, but sophisticated marketers can still connect audience behaviors to brand awareness efforts.
• AI presents potential benefits for programmatic advertising in content creation and audience targeting.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH RICHARD LOWDEN:

RTBiQ

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Email: richard@rtbiq.com

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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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LINKS MENTIONED IN THIS EPISODE:

The No Asshole Rule by Robert I. Sutton PhD

Why I Wrote The No Asshole Rule [Article]

5 Powerful Mindset Shifts to Stop Worrying About What Other

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