I first met deep-dive master coach Katie Pulsifer when she was my instructor for certification at The Life Coach School. I recall being pretty intimidated. I’ve never been sky-diving or tried a bungee jump, but I’m pretty sure the adrenaline rush is comparable to coaching in front of Katie for immediate feedback in front of a group. 🪂

Katie’s recently gone solo, after many years working for a large coaching school, and as we caught up over Zoom I was struck by how her open, beginner’s mindset to social media is bringing so much ease and fun to her work. Wouldn’t it be great if we could all recapture a little bit of that early magic when we’re showing up on the internet?I asked Katie to come on the podcast to tell us more.

Things we talk about in this episode:

* How Katie found her niche and why it resonates with her deeply

* Building a values-led business, and being ok with not doing things like everybody else

* The mindset shift and learning curve in switching from employee to entrepreneur

* Using Instagram, Facebook, newsletters and Substack to grow an audience in 2024

* The evolution of coaching techniques, including the self-coaching model, and how Katie adapts them to best serve her clients

* The importance of trusting the process, being present, and allowing growth to unfold naturally

Links we mention in this episode:

Katie’s upcoming Mind at Ease masterclassKatie’s website, Facebook and InstagramThe Self Coaching ModelBev Aron’s Deep Dive Coaching Certification

I’m sharing something a little different today… the results of my ‘podcast affair’ with my Aussie bestie, the gorgeous Ms . Bonded over our love of storytelling and creativity, Keeley and I and came together to create - a gathering of resources, classes and a shiny new podcast, in the hope of passing some of that passion along.I chose this very first episode to share here with you on Hashtag Authentic because I really think the fundamentals we talk through - which we’re jokingly calling our ‘commandments’ - are applicable to every and any platform out there online.

So, whether you’re Substack-curious, have no intention of ever joining Substack or are a self-confessed Substa-holic, I hope this episode can offer you support, strength and encouragement for showing your creative side online.If you want to hear more from me and Keeley, be sure to Subscribe to and to the SSS podcast in your favourite podcast app.

PS - Our special Winter Substack class is now enrolling, until Monday November 27th! Check out all the details on how you can join us here.

This week I talk to Katie Leamon, who turned her love of paper and pattern into her eponymous family-run stationery studio. Her notebooks have been a daily companion to me for many years, so it was really fun to chat with her about her designs, her process and the realities behind running a product-lead business with the family on board!

Things we talk about:

* Building from a home studio to printing and selling at scale

* Designing products based on creative instinct

* The rise of independent stationery makers and designers online

* Selling wholesale vs. direct

* Family business, and drawing the the lines between work and home life.

* Taking time for creativity outside of work

* Growing a team, and when to let things go

* Katie’s new experiments in creating ceramic range

* Launch strategies and learning from mistakes

* Trusting your brand identity and staying authentic

Links we mentioned:

* My Substack Soiree class

* Katie’s online store, Katie Leamon

* Katie’s new ceramic range (I LOVE THIS CUP!)

Listened and loved it? Let us know what you think in the comments below!