Beauty and the Biz By cover art

Beauty and the Biz

By: Catherine Maley MBA
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  • Summary

  • Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.
    Copyright 2024 Catherine Maley, MBA
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Episodes
  • Making Major Career Shifts — with Allison Pontius, MD (Ep. 255)

    Making Major Career Shifts — with Allison Pontius, MD (Ep. 255)
    Apr 25 2024
    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Notably, my latest “Beauty and the Biz” guest went through that journey herself. Specifically, Dr. Allison Pontius, a facial plastic surgeon, made a huge shift in her career 15 years ago when she changed her focus to 100% nonsurgical procedures. To be sure, this including regenerative aesthetics, hair treatments and skincare. Then, she made another big shift a couple of years ago when she moved from a big group practice in NY to working independently in a boutique practice in California. Additionally, Dr. Pontius explains the mental shifts it took for her to do life on her own terms and if it was worth it. Visit Dr. Pontius’ website Enjoy! Catherine Maley, MBA P.S. If you are considering making your own shift and need someone to bounce ideas off of, let’s talk. I can offer you different perspectives that give you more clarity.
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    40 mins
  • Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)

    Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)
    Apr 19 2024
    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS”. Obviously, running a successful aesthetic practice relies heavily on effective management since it greatly affects the overall success and productivity of the practice. Moreover, you realize as a surgeon, you can’t grow on your own and you need the support of staff to keep things running smoothly by taking great care of your patients as well as each other. Speficially, in this episode of Beauty and the Biz, I interviewed Dr. Angelo Cuzalina, MD, a cosmetic surgeon in private practice since 1998 in Tulsa, OK, who has figured out how to hire and motivate his team to help him reach his goals. Furthermore, Dr. Cuzalina runs a very successful practice in a 16,000 square feet facility he bought and built out. Altogether, it includes a movie theater, 2 operating suites 5 surgeons work out of, and a staff of 47 who assist in surgery and run a popular med spa growing at 30% per year. Notably, we talked about: Firstly, how he hires the right people for his practice and retains them, with ½ his staff being with him more than 10 years;Secondly, how he keeps them motivated to bring their best, using incentives strategically, such as implementing bonus and commission structures; andThirdly, how role modeling the work ethic and behavior he wants to see from his team, works to get the most out of staff, and a lot more. Overall, you’ll want to listen in if you continue to struggle with staff challenges. Visit Dr. Cuzalina's website Enjoy! Catherine Maley, MBA P.S. To get even more clarity on “How to Hire Rock Stars”, “How to Turn Staff Into Revenue Generators” and “Hold Staff Accountable”, check out The Cosmetic Practice Vault for the answers. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! Website: https://bit.ly/31O4DHpBlog: https://bit.ly/31HmEHxPodcast: https://bit.ly/3DMIHJNVideocast: https://bit.ly/3DNLjXLApple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 Instagram: https://bit.ly/3GynMvzFacebook: https://bit.ly/3IJxL35Twitter: https://bit.ly/3GxJUGyLinkedIn: https://bit.ly/3lWoYRM
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    1 hr and 2 mins
  • What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)

    What Should I Pay My Coordinator? — with Catherine Maley, MBA (Ep. 253)
    Apr 11 2024
    📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits. Presenting today’s episode titled, “What Should I Pay My Coordinator? — with Catherine Maley, MBA”. Obviously, for plastic surgeons, the value of a skilled patient coordinator cannot be overstated. In other words, this role is crucial in converting consultations into scheduled surgeries for not only your practice growth, but also your reputation as a sought-after surgeon. Certainly, a really good patient coordinator bridges the gap between a prospective patient’s curiosity and their decision to move forward with a procedure. To be sure, their ability to understand patient needs, present tailored solutions, and foster confidence is fundamental. However, they expect to get paid accordingly. Indeed, this is key to answering the question of, "What should I pay my Coordinator?" Specifically, in this episode of the Beauty and the Biz Podcast, I talk about what makes a good patient coordinator and the various ways to pay them, so they stay motivated to bring their A-game and close consults for you! If you need help training the right coordinator for your practice to take it to the next level, let’s talk. I have been training coordinators for decades and will turn your coordinator into a revenue-producing rock star using my proprietary Converting Academy. Your coordinator receives the strategies, scripts, structures and tools to convert consultations professionally. They also get one-on-one coaching with me personally to hold them accountable to ensure they represent your practice with excellence. Enjoy! Catherine Maley, MBA P.S. The fastest and easiest way to grow your practice is to do the right things proven to work. If you could use help with that, schedule a no-obligation call with me to learn more. Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! ✔️ STAY UPDATED! Website: https://bit.ly/31O4DHpBlog: https://bit.ly/31HmEHxPodcast: https://bit.ly/3DMIHJNVideocast: https://bit.ly/3DNLjXLApple Podcasts: https://apple.co/3pGyY2o 🤝 LET'S CONNECT! 🤝 Instagram: https://bit.ly/3GynMvzFacebook: https://bit.ly/3IJxL35Twitter: https://bit.ly/3GxJUGyLinkedIn: https://bit.ly/3lWoYRM
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    10 mins
Marketing Economics
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