“Personal branding is simply the digitization of your reputation,” says Rory Vaden, best-selling author and co-founder of the Brand Builders Group. He joins us to talk about the intersection of character, reach, trust, and influence. If you’ve been struggling with your personal brand or just need a quick boost in remembering why you do what you do, this episode is for you.

Rory’s formula is: Results x Reach = Influence. In other words, your hard work and success, combined with a smart digital strategy, will empower you to change more and more lives. On the other hand, if you don’t have results—real substance—no matter how good your digital strategy is, you won’t last. As Rory puts it, “Your influence will never grow wider than your character runs deep.”

In the second half of the episode, Rory specifically teaches real estate professionals how to build their personal brand. He provides specific questions to ask yourselves, plus tips on how to be an ongoing asset to your community.

You’re going to leave this episode feeling more centered about your digital presence and purpose.

Resources:

• Learn more at FreeBrandCall.com/RV
• Subscribe to MREA to get the latest models, alerts, and more: MREAnotes.com
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

If there’s anything Brendan Bartic learned while he was managing properties for Halliburton in Iraq and Kuwait, it’s that with a whiteboard and a little reverse engineering, anything is possible. Brendan is our guest on the show today and is here to tell us about how his real estate team uses visual scoreboards to achieve their impressive results.

Currently, Brendan is the CEO of the number one Keller Williams team in the Colorado region. He’s purposefully built a company big enough for people to grow and stay put: Earn long-term passive income, take part in ownership of the company, and become leaders. The key to this success according to Brendan? Visual scoreboards.

Every week, Brendan and his team make a new, laminated, one-page scoreboard. They gamify real estate. Instead of touchdowns or made baskets, they count the activities that matter most: Sales conversations and ambassadors (or as Gary Keller calls them “Mets.”)

Tune in today to hear more from Brendan about the importance of having a visual scoreboard that your team can rally around.

Resources:

• Listen: Episode 25. Ben Kinney’s Three Real Estate Success Principles
• Check out PULSE Power Agent Consulting
• Read: Four Disciplines of Execution
• Read Shine by Gino Wickman
• Subscribe to MREA to get the latest models, alerts, and more: MREAnotes.com
• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

For a long time, Bridget Potterton was afraid of being labeled a “divorce real estate agent.” She thought people would see her as an ambulance chaser—taking advantage of people. Now, she isn’t so afraid of the label. She realizes she is more of a surgeon than anything—she has the deep education and experience needed to truly help people.

In this episode, Bridget tells us about how she first ended up getting referrals from a family law firm. Then she outlines what she did in terms of building up her education, and what family law education programs are available for real estate agents today. Bridget then tells us her secret sauce: She provides a Continuing Education course for family law attorneys on how real estate works during divorce.

Bridget also gives us tips on handling real estate deals that involve divorce: Knowing how to be third party neutral, not disclosing familial status to buyers or agents, and holding space for stressed out clients.

This episode is packed with helpful information that every real estate agent should know. Bridget is an amazing educational resource for our community!

Resources:

• Check out the Millionaire Real Estate Agent Playbook

Connect with Jason:

• Linkedin

Produced by NOVA Media

This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.