Decoding AI for Marketing By cover art

Decoding AI for Marketing

By: Greg Stuart Rex Briggs
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  • Summary

  • Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.
    2023 - MMA Global
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Episodes
  • The Age of Agents is Coming and It Will Upend Marketing

    The Age of Agents is Coming and It Will Upend Marketing
    May 7 2024

    Amit Shah, founder and CEO at the startup Instalily.ai, says that the age of AI agents is on the horizon and it will change commerce, marketing, and our lives in all kinds of profound ways. Shah has previously seen major digital transformations while serving as president of 1-800-FLOWERS, among other roles. He explains that the increased use of agents will fundamentally change how marketers go to market, and other ways that AI is accelerating change in the space.

    For Further Reading:

    8 Research Papers That Set Off the AI Boom

    My, Myself and AI

    Instalily.ai

    Listen on your favorite podcast app: https://pod.link/1715735755
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    40 mins
  • How Salesforce Uses AI and Cloud to Improve Customer Relationships

    How Salesforce Uses AI and Cloud to Improve Customer Relationships
    Apr 23 2024

    Marty Kihn, Senior Vice President of Strategy at Salesforce, explains some of the biggest ways that AI has impacted their business in recent years. Salesforce now centers around a Customer Data Platform, or CDP, and Kihn talks through some of the key decisions around data, vendors, and layers of AI models that can change the game for all marketers.

    For Further Reading:

    Attention is All You Need

    Paleo Ad Tech (Marty’s Podcast)

    House of Lies (Marty’s Book)

    The Salesforce 360 Blog

    Listen on your favorite podcast app: https://pod.link/1715735755
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    38 mins
  • CPG and Why The Best AI Projects Start with a Business Problem

    CPG and Why The Best AI Projects Start with a Business Problem
    Apr 9 2024

    Lu Cotterill is Global Senior Director, Full Funnel Marketing AI / ML at Kellanova (which spun out of legendary brand Kellogg). As a marketer in the CPG space, she’s always searching for the best data available to inform business decisions. In her current role, she focuses on how AI can help them better reach customers. CPG has its own set of challenges, but Lu has found the best way to test use cases for AI and ML is by starting with a business problem - not the technology - first.

    For Further Reading:

    https://www.digitalcommerce360.com/2024/02/29/kellogg-spinoff-kellanova-doubles-down-on-digital-transformation-and-commerce/

    https://www.adexchanger.com/content-studio/ais-impact-on-cpg-advertising-a-game-changer-for-achieving-business-goals/

    https://www.iab.com/blog/how-retailers-are-using-data-clean-rooms/

    https://www.mmaglobal.com/datt/consortium-for-ai-personalization

    Listen on your favorite podcast app: https://pod.link/1715735755
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    38 mins
Marketing Economics
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