The Price

What It Takes to Win in College Football’s Era of Chaos

By: Armen Keteyian, John Talty

Narrated by: Will Damron

“An explosive tell-all book.”—Sports Illustrated

“This is a must-read masterpiece.”—Paul Finebaum, ESPN college football analyst and New York Times bestselling author

Two of the nation’s most respected sports journalists team up for a vital, hard-hitting investigation into the tumultuous state of big-time college football.

We are living in the Wild West of college sports. Name, Image and Likeness endorsements, the transfer portal, collectives, conference realignment, the powerful influence of media companies have all rendered the notion of amateur athletics a quaint relic of the past, replaced by a Brave New World where money and self-interest rule.

The Price is a sweeping, in-depth, thought-provoking look at an inflection point in big-time college football. Six time New York Times bestselling author Armen Keteyian and award-winning national college football reporter John Talty conducted more than two hundred wide-ranging interviews with head coaches, athletic directors, conference commissioners, administrators, politicians, power brokers, agents and media executives from one corner of the sport to the other. They reveal never-before-reported details on major players such as Nick Saban, Jim Harbaugh, Kirby Smart, Jimbo Fisher, and Lane Kiffin. Keteyian and Talty’s reporting also lays bare the machinations that destroyed the historic conference that was the Pac-12, purely in the name of greed.

As the sport’s premier coaches race for the exits, Keteyian and Talty reveal deep, dark truths about a beloved game under siege—and the financial, physical, emotional and psychological toll taken on everyone whose dreams and fortunes often depend on the final score on a Saturday afternoon.

©2024 John Talty and Armen Keteyian (P)2024 HarperCollins Publishers

A Must for the College Football Fan!

Wow - what a ride this book is as it takes you behind the scenes of the insanity that has become college football. It will make you joyful and sad in how the sport has changed due to the self-inflicted chaos. Just a fantastic listen and reporting by Keyeyian and Talty and you will hear the efforts of the tremendous work they put into researching this book. Just fantastic.

Truth

Very informative and insiders knowledge of the real world of college football !
If you're a college football fan it's a must.

Up-to-date information

The book is very informative and provides a great insight into the world of college football. College is changing monthly and the authors did their best to stay as up-to-date as possible.

In-Depth And Off The Rails

From a content standpoint this is an outstanding listen. Incredibly well reported, and surprisingly expansive. Keteyian & Talty do a tremendous job of getting the fuller story behind the headlines. The depth and breadth of the amount of ground they cover is really impressive.

My only issue is with the narrator. They don’t know the game, or even the simplest of terms. For example when reading about a coach leading his team to a 5-7 record, it’s said aloud as “five and seven”, not “five seven”. 10-0 is “ten and oh”, not “ten zero”. And 24/7 Sports is read as “24 Seven Sports”, not “two hundred forty seven Sports”. This may be nitpicking, but it saps credibility from the product.

Great content, OK delivery

Narrator couldn’t spend five minutes, verifying pronunciation of key names in the story. Very distracting.

the curtain is lifted - somewhat

This was a great book if you follow college football. the information you get from the writers is interesting. I would highly recommend it.

Tremendous read

I loved the in-depth stories and characters in the book. The authors did an excellent job of being in so many different angels.

A must-read for every college football fan

The book itself is phenomenal. The detail, facts, anecdotes and evidence are all outstanding. But sometimes the narrator sounded like an AI bot. Other times, the narrator could not properly pronounce words, and it was clear that he did not have a sports background.

incredible insights on the CFB World

whether you are a college football die Hard fan or a casual observer, you will learn something from this book. there is incredible insights and behind the scenes information

The Best College Football Book

The genesis of the new age of college football. For every College Football fan period.