Join us for this insightful conversation with the advertising and brand building veteran, Ambi Parameswaran.

Listen as Sharavana Raghavan gets Ambi to delve into the transformative shifts in Indian advertising, the nuances of brand building, and the evolving dynamics of consumer engagement.

Ambi opens the discussion by tracing his entry into the branding field, reflecting on the mentors and experiences that shaped his illustrious career. He shares his perspective on choosing between the paths of advertising and consulting, highlighting key moments that defined his journey.

The conversation progresses to the evolution of branding and marketing in India, where Ambi provides a detailed analysis of how societal changes have influenced advertising narratives, especially in the portrayal of women and families. He recalls groundbreaking campaigns that have redefined consumer expectations and behaviour.

Diving deeper into the mechanics of brand building, Ambi articulates the distinctions and synergies between branding, marketing, and advertising. He addresses today’s biggest challenges in creating standout brands, discussing strategies for success both online and offline in a digital-first marketplace.

Listeners will gain a unique view into Ambi’s professional experiences, including his work with underdog brands that have taken on industry giants. He reflects on the highs and lows of his career, sharing personal stories of campaigns that left a mark and the lessons learned from occasional setbacks.

As the episode nears its conclusion, Ambi offers sage advice to both agencies and young marketers on fostering robust client relationships and developing resilient personal and professional brands. He also touches upon his writing career, giving insights into the motivations behind his books and his upcoming projects.

Tune in to this episode of the Vitral Tamil Podcast for an enriching dialogue filled with invaluable insights and stories from one of the industry’s most seasoned voices.

Listen Now!

Connect with Ambi Parameswaran

Connect with us:

Website

Follow ⁠Sharavana Raghavan on LinkedIn⁠

Credits:

Recorded at ⁠Ting Studios⁠

Producer: ⁠LK Vignesh⁠

Editor: ⁠Arul Gnanasekaran⁠

Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD

Join Sharavana Raghavan in this stimulating episode of the Vitral Tamil Podcast featuring Venu Srinivasan, CEO of Leo Coffee. This discussion delves into Leo Coffee’s journey from a family-run business to a modern FMCG brand.

Venu shares his upbringing in a coffee-centric family and pivotal business lessons learned. He then discusses Leo Coffee’s evolution, maintaining traditions while embracing innovation, and the significance of filter coffee in India.

Sharavana and Venu explore challenges in sustaining a legacy brand and highlight key milestones in Leo Coffee’s growth. The conversation shifts to branding, where Venu defines Leo Coffee’s identity and reveals effective marketing strategies they've employed.

Addressing consumer trends, Venu comments on the rise of coffee culture in India and how Leo Coffee stands out in a competitive market. He also offers insights on the industry’s future and Leo Coffee’s role.

The episode touches on market expansion, with Venu discussing strategies to overcome challenges faced by regional brands like Leo Coffee in national scaling.

Concluding, Venu provides advice for aspiring FMCG entrepreneurs and shares a personal value crucial to his success. He also gives tips for starting in the coffee business.

Tune in to this Vitral Tamil Podcast episode for a comprehensive insight into building a family-run legacy brand in today’s FMCG market.

Listen Now!

Connect with Venu Srinivasan:

Venu Srinivasan on LinkedIn

Connect with us:

Website: ⁠Vitral Brand Expertise

Follow ⁠Sharavana Raghavan on LinkedIn⁠

Credits:

Recorded at ⁠Ting Studios⁠

Producer: ⁠LK Vignesh⁠

Editor: ⁠Arul Gnanasekaran⁠

Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD

In this captivating episode of the Vitral Tamil Podcast, host Sharavana Raghavan welcomes the esteemed Karthik Srinivasan, a communications consultant, Personal Branding Coach and a key LinkedIn influencer. Dive into a candid conversation where Karthik shares his experiences and wisdom on personal branding, advertising critiques, and the importance of language in business.

Karthik embarks on a journey through his professional life, unveiling the narrative behind his renowned blog, Beast of Traal, and his impactful presence on LinkedIn as a content creator. This discussion provides a rare glimpse into the mind of a branding expert.

The conversation pivots to the intricate details of personal branding, where Karthik shares his profound insights and experiences. His approach to building and nurturing a powerful personal brand in today’s digital world is laced with practical strategies and real-world examples.

Sharavana then pops a surprise and gets Karthik to analyse a few Ads on the spot, adding an analytical flavour to the discussion. This segment is a treat for anyone curious about the intersection of creativity and strategy in the world of advertising.

Tune in to this episode of Vitral Tamil Podcast for an enlightening session that blends expertise, experience, and insightful narratives, offering a comprehensive look at the world of personal branding and communications.

You will be treated to valuable ungoogle-able takeaways, on communications in general and building your personal brand in specific.

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RESOURCES MENTIONED:

Be Social: Building Brand YOU Online - Karthik’s Book on Personal Branding

The Advertiser's Guide to the Galaxy - Karthik's Podcast

Beast of Traal - ⁠Karthik’s Blog⁠

Krish Ashok’s Linkedin Profile

Krish Ashok’s Instagram Profile

CONNECT WITH KARTHIK

Karthik on Twitter

Karthik on LinkedIn

CONNECT WITH US

Website: ⁠Vitral Brand Expertise

⁠Sharavana Raghavan on LinkedIn⁠

CREDITS

Recorded at ⁠Ting Studios⁠ -

Producer: ⁠LK Vignesh⁠

Editor: ⁠Arul Gnanasekaran⁠

Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD