In this episode of Small Business Quick Wins, host Jay Schwedelson shares an incredibly effective sales and marketing technique - speaking directly to your potential customers' wallets. He provides examples of compelling messaging that clearly conveys the financial savings and benefits customers will gain. Listeners can expect to learn specific techniques to craft wallet-focused messages and offers.

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Best Moments:

(01:51) Headlines, subject lines and messaging focused on saving money generate over 30% more engagement

(04:09) Share the exact cost savings to create interest e.g "Save $200 annually by upgrading your HVAC system"

(04:29) Use comparative cost analysis e.g. "Old AC units cost you an extra $300 a year. Upgrade now and start saving."

(07:18) Comparative cost analysis converts at 60% higher rates than standard offers

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In this episode, host Jay Schwedelson talks about the importance of failing fast as a small business owner. Jay also shares statistics about how many startups pivot their initial business model and how failing fast can save development costs in the end.

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Best Moments:

(00:36) Failing fast in business

(04:35) Why FAILING fast in small business marketing is GOOD and helps you reach results quicker

(07:15) Actionable tips for small business leaders

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Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Kenny Lang, a business coach who helps small business owners turn their purpose into performance. You'll learn NEW strategies for business owners to delegate tasks and responsibilities in order to focus on higher level vision and GROWTH!

STEAL Kenny's BEST ideas for laying out org charts, designing roles and setting CLEAR KPIs, having REGULAR check-ins with team members, and the importance of psychological SAFETY for discretionary effort.

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Best Moments:

(02:03) A CEO often acts as the "Chief Everything Officer" by handling many roles and tasks in a small business

(03:57) Lay out an organizational chart to visualize all roles and where the business owner currently sits in multiple seats

(05:46) Design roles by articulating the mission/outcome, main responsibilities, and key metrics for success

(08:12) Have weekly syncs to check on KPIs and address any misses early

(09:34) Meet every other week for 15-30 minutes to provide support and build
psychological safety

(10:42) Review alignment with values and role fit quarterly

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Guest Bios:

Kenny Lang is a business coach who helps small business owners turn their purpose into performance. He empathizes with the realities small business owners face and aims to help them win. He hosts the "How Leaders Think" podcast and has recently released a free workshop to help small businesses find focus.

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Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!