Transformed

Moving to the Product Operating Model

By: Marty Cagan

Narrated by: Marty Cagan

Help transform your business and innovate like the world's top tech companies!

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:

- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.

- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.

- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.

Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.

©2024 John Wiley & Sons, Inc. (P)2024 Ascent Audio

Amazing for a product intern

I just joined a product team which operates in this model and I was listening to the book in the first few weeks of my internship. It helped me immensely in understanding why some things are the way they are, and also helped me recommend changes to align more with the principles in the book. Brilliant performance and content.

So fantastic!

Marty and team's work is so phenomenal. Plus, it was great to have Marty be the reader. Cannot say enough good things! 10/10!

the message

its a repeat of previous titles of marty with focus on thr specifical how to of transforming organisation to the porlint where ermpowered amd inspired are relevant.

Mr Cagan brings it all together

I liked that this completes a triangle started by Inspired and Empowered. in many ways I wish this had been the first book, but coming out now as the 3rd book (4th if you include Loved), still works.

Based on my experience over the past few years, I will say this book is highly aspirational, as many of my clients aren't ready to make such grand, sweeping changes. But, having seen the problems created by incomplete transformations, I appreciate the guideposts in this book identifying what needs to be done.

Thank you Marty & SVPG.

A Needed Guide to Moving to Product

Marty Cagan clearly shows why and how to move to the product model in this. This helps sum up his work in explaining how the product model works and operates.