
Empowered
Ordinary People, Extraordinary Products
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Narrado por:
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Marty Cagan
Acerca de esta escucha
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation?
Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach - and coach to the founders of several of today's leading tech companies - Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge". The goal of Empowered is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment.
A natural companion to the best seller Inspired, Empowered tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
©2020 John Wiley & Sons, Inc. (P)2020 Gildan MediaLos oyentes también disfrutaron...
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Historia
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- De Pablo Azcurrain en 03-08-21
De: Matt LeMay
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Dan Olsen
- Duración: 10 h y 9 m
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
De: Dan Olsen
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- De: Joshua Seiden
- Narrado por: Chris Abell
- Duración: 1 h y 21 m
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Quick, informative, and easy to understand
- De tatianna en 01-11-20
De: Joshua Seiden
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Lean Analytics
- Use Data to Build a Better Startup Faster
- De: Alistair Croll, Benjamin Yoskovitz
- Narrado por: Daniel Henning
- Duración: 12 h y 47 m
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Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.
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Very B2C focused
- De Jon en 07-16-22
De: Alistair Croll, y otros
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Product Management for Dummies
- De: Brian Lawley, Pamela Schure
- Narrado por: Chris Sorensen
- Duración: 12 h y 54 m
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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Great content, narrator makes me want to claw my eyes out
- De Amazon Customer en 09-05-19
De: Brian Lawley, y otros
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Start at the End
- How to Build Products That Create Change
- De: Matt Wallaert
- Narrado por: Matt Wallaert
- Duración: 4 h y 40 m
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- De Amazon Customer en 08-14-19
De: Matt Wallaert
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
- Duración: 6 h y 41 m
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A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
De: C. Todd Lombardo, y otros
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- De: Shari Levitin
- Narrado por: Shari Levitin
- Duración: 7 h y 3 m
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Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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very detailed method how to sell
- De Kindle Customer en 03-20-25
De: Shari Levitin
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The Fortune Cookie Principle
- The 20 Keys to a Great Brand Story and Why Your Business Needs One
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 3 h y 37 m
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It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.
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Great nibbles
- De L. Pelto en 09-21-16
De: Bernadette Jiwa
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The Four Steps to the Epiphany
- De: Steve Blank
- Narrado por: Graham Rowat
- Duración: 9 h y 15 m
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The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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Piercing Narrator
- De David P en 01-09-21
De: Steve Blank
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- De: Michele Hansen
- Narrado por: Michele Hansen
- Duración: 7 h y 9 m
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- De Steve en 01-19-24
De: Michele Hansen
Lo que los oyentes dicen sobre Empowered
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Cristián Varas
- 07-22-22
Great book after inspired
Another great book of Marty Cagan, i strongly recommend to read Inspired at first, both book are great
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- Jorge M Veliz
- 12-11-21
Very good content, sometimes it feels it could have been less words
Some topics/chapters feel like fillers, I understand that the summary is not enough to truly have everyone understand the concepts.
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- Anastasia Chelpanova
- 12-09-22
A must read to any leader
Lots of insights and inspiration. A must read fir any leader. Great to have Marty Cagan reading it
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- Eric TOULAIN
- 12-08-23
Every CEO, product and engineering leaders should read this book.
I learned greatly from Empowered, it gives you another perspective on how to build the right team topology to build the right product, and trust your team by empowering them to leverage what you hired them to do, put their brain into doing great things. Easy to listen to the audio book and retain.
However, there is quite a bit of repetition that makes it a bit heavy and longer than it should be.
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- Fiodar
- 12-21-23
Great book for both Product and Engineering leaders, full of useful advices.
A great collection of guidelines on how to run a successful tech business based on a good amount of experience.
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- Jowy B.
- 02-16-23
A good listen if you want to learn about Product Management. Just a few caveat.
The most important thing I feel I need to say about this book is that, the author and narrator Mr. M. Cagan is fixed to refer to all people in his narrative as "her" or "she". It is not a good look.
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- Scott C
- 12-05-20
Great follow-up to Inspired!
Marty does a great job narrating and both he and and Chris knock it out of the park with this book! I can’t wait to apply all of the leadership lessons. For anyone who has read or listened to Inspired, this is a MUST for ongoing product management career development.
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- Anonymous User
- 02-05-22
One of the best Product Books ever
I loved this book because of the clarity of it's insights. I particularly liked the concrete case study he gives about all the theory he explains.
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- Pudd Master
- 01-03-22
Product Manager Bible
every current Product Managers, aspiring product managers or engineers looking to transition into business needs to read this book
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- Chantal Botana
- 05-26-21
A must-read!
Empowered is a must-read for anyone in Product and Tech, and also for the entire leadership team. I listened to certain parts over and over again because it resonated that much and I wanted the wisdom to really sink in. 👍👍
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