If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to do with another Canva graphic, instead we're turning client success stories into engaging content that actually makes sales, even if you haven’t made any yet.

In this episode we’ll be covering:

• What you need to know about the algorithm
• Repurposing content and keeping it simple
• Proof this actually works, I’m doing the research for you right here
• The one video type I post that always leads to sales
• Solutions for anyone who doesn’t want to talk to the camera
• Creating content around your clients that gets sales

Links + Resources:

Learn more about the Reels Lab

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I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squad Society Retreat and discuss why people don’t want to be educated on Instagram anymore and what to do instead.

In this episode we’ll be covering:

• Creating the simplest Reels ever
• How service providers can create shareable content
• Reminders we really need to hear in your content, even if you think we already know it
• You can make sales without going viral
• Three things to keep in mind when you’re creating your next Reel

Links + Resources:

• Learn more about the Reels Lab
• Learn more about the Social Squad Society

Did you miss the episode I recorded in Savannah at the Annual Social Squad Society Retreat? Head to Episode 008: Creating Content That Starts a Conversation to listen, there’s a surprise guest at the end!

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Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple.

Did I mention this episode is coming to you from the Social Squad Society retreat in Savannah, Georgia? Make sure you stay till the end for a surprise guest!

In this episode we’ll be covering:

• Sharing mind-blowing tips is easier than you think
• Giving your audience a chance a chime in and join the conversation
• Keeping your content simple and easy to digest
• How to turn conversational content into market research
• The latest stats from one of my recent Reels
• Applying the 3 S’s to your content

Links + Resources:

Want to learn about the Social Squad Society?

Let's connect on Instagram

Love this conversation? Tap the follow button so you never miss an episode!