In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners.

Best Moments:

(00:24) Influencers need to commit to consistent content creation and posting cadence

(01:37) Engagement goes beyond vanity metrics — you need to spark genuine conversations and community that others can join in on

(02:27) Establish a clear perspective and point of view in your content that is both TRUE and UNIQUE

(03:13) Follower count isn't everything; build a CREDIBLE NICHE AUDIENCE

(03:30) Make sure brands can easily contact you about partnerships

In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase themselves to potential B2B partners.

Best Moments:

(01:02) B2B and B2C influencers are not the same, and neither are the way they pitch themselves to brands

(01:34) The importance of having a media kit as an influencer

(02:00) Main sections to include in a media kit: bio, content pillars, followers, engagement rate, audience demographics, brand partnerships, rates

(03:50) Include recent brand collabs you've done

(04:41) Including your rates for partnership are up to you — here are some ideas of how to include them if you want that in your media kit

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results.

Best Moments:

(01:04) Importance of setting clear goals and communicating them to your influencers

(02:44) Giving influencers creative freedom to experiment with content — they know their audience best

(03:43) Ensuring alignment between influencer values and brand values

(04:46) Providing influencers transparency and access to the product

From Me, Bri:

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