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How to Hack the Brain

By: Cowry Consulting
  • Summary

  • The podcast that shows the fun side and real-world implications of the insights from behavioural science. For innovators and anyone who is interested in human behaviour around the world, who want to make smarter decisions about how they design their lives and businesses.
    Copyright 2024 Cowry Consulting
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Episodes
  • The Complaint Sandwich: How To Serve Your Beef Effectively
    May 9 2024

    Complaining can be a really unpleasant thing to do. Do it wrong, and you can really upset someone. So how can you air your grievances to get the outcome you want?

    In today's episode, Raphy and Ziba explore insights from behavioural science to hack the brain of your waiter so that you can voice your displeasure effectively.

    They speak to Robin Kowalski, a Centennial professor of psychology who has spent decades researching the science of complaining. As always, you'll hear an undercover experiment at a swanky London restaurant to test out the psychology in a real world setting.

    How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy.

    Learn More at www.cowryconsulting.com

    Follow Ziba Goddard on LinkedIn

    Follow Raphy March on Linkedin

    Follow Robin Kowalski on Linkedin

    This episode was produced by Frankie Taylor, Rowan Bishop, Richard Willan and Sam Brown.

    If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.

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    28 mins
  • Spend Less, Save More: How To Break Bad Habits, Not The Bank
    May 2 2024

    Saving money is becoming increasingly hard. But spending is constantly on the rise. So how can we change our habits to have more money in the bank every month?

    In today's episode, Ziba and Raphy discover how retail environments are designed to part us from our hard earned money and talk about what psychology we can use to save more effectively.

    We take a deep dive into the world of consumer behaviour with Greg Davies, expert in applied behavioural finance and decision science, and Head of Behavioural Finance at Oxford Risk. We then listen in as Raphy sets two volunteers a challenge to shop for a Sunday lunch, one of them prepped with psychology and the other left to the mercy of subliminal messaging.

    How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy.

    Learn More at www.cowryconsulting.com

    Follow Ziba Goddard on LinkedIn

    Follow Raphy March on Linkedin

    Follow Greg Davies on Linkedin

    This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

    If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.

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    41 mins
  • How to Get a Pay Rise: Negotiate Like A Boss
    Apr 25 2024

    Over half of workers feel they are underpaid. Worker satisfaction is at an ALL TIME LOW and majority of workers are quitting their jobs citing low pay as a reason. So how can we get the salary we deserve?

    In today's episode, Ziba and Raphy hack the brain of your boss to uncover the common pitfalls people fall into and give you the best behavioural hacks so that you can finally get ta pay rise!

    We speak to Carl Marr III, a senior manager at The Gap Partnership, to find out how the professionals prepare and go in for high stakes negotiations. Raphy makes amends by examining a previous disastrous pay rise negotiation and goes undercover with behavioural science for round two with her boss.

    How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy.

    Learn More at www.cowryconsulting.com

    Follow Ziba Goddard on LinkedIn

    Follow Raphy March on Linkedin

    Follow Carl Marr on Linkedin

    This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.

    If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.

    Show more Show less
    35 mins

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