One of the most respected humans in the eCommerce world, Nathan Lomax, discusses how you can take your agency to its next level of growth.

He’s a man with an obsession, to be the best serving agency for website migration for Shopify brands.

From 400 calls a month to niching down on what Quickfire Digital are best at, Nathan shares the tactics he is using to scale his multi-million pound business.

A team of 29 tenacious humans all on the same mission, to build a community of people that support each other during the turbulent times of business growth.

Find out why Quickfire set out to smash the events market, how they add value to their clients and their positioning journey.

Nathan touches on sponsorship, targeting perfect fit businesses, building a self-sufficient leadership team, how going from £1M to £2M is easier than £0M to £1M, the importance of remembering the opportunity cost of meetings and empowering the team to solve their own problems.

Not only is this episode full of insight on how to scale your business with a humanistic approach, it’s full of honest life talk too. Growing any business doesn’t come without sacrifice. He shares how he manages to juggle a hectic family life with a growing business and his own sanity.

If you are serious about scaling, this is the podcast for you. You will finish this podcast with real insight from somebody who is relentless in his pursuit of growth.

Topics Covered:

00:15 - The story of Quickfire Digital

08:43 - Niching down to a Shopify agency

10:36 - Identify adding value, focus on key differences

14:11 - Find your niche and what you are good at

16:50 - Doing 400 calls a month to build reciprocity

20:50 - Importance of reaching goals through specific numbers

24:46 - Indecisiveness, obligation, and sacrifice in eCommerce

28:46 - Busy days, events, struggle for work-life balance

31:19 - Work dynamics evolve from informal to hierarchical

34:27 - Building new structures, learning as we grow

37:31 - Difficulty following systems, easily distracted by emotions

39:23 - Fear of loss as business identity risk

42:04 - Book recommendation

It’s the age old saying, people don’t care about you, they care about what you can do for them. It’s the truth.

And that’s exactly Richard Mawer’s mantra when it comes to agency growth. Put your clients first and you will inevitably win. Build a product that answers their pain points. Talk to them how and when they want to be spoken to. Listen, adapt and improve.

Richard has been growing agencies longer than some of our team have been alive and he shares how you can too.

Listen to this episode as he shares how to nurture lead from initial interest to client, his tools & tech stack that keeps him organised and how to build trust in the crazy world of partnerships.

We all know that if you hire and promote the right people to deliver a good service, you can grow your business.

Topics Covered:

00:00 - Richard’s extensive experience in the agency realm

03:29 - Sponsorship led to unexpected virtual agency development

07:13 - Being remarkable and differentiating attracts bigger money

11:33 - Focus, depth and determination led to success

14:28 - Experience positions and quality attracts interest

17:40 - Identify heroes, serve, engage, and promote.

22:27 - Strategic mindset and specific growth goals approach.

23:38 - Managing clients, converting leads and proposition

26:11 - Initial call focused on prospect's goals

31:30 - Agencies should prioritise transparency with clients

33:11 - Balancing costs and tools for agency retainers

36:03 - Customised reports provide vital information for teams

40:40 - Stepping back and focusing on high-value work

42:27 - Challenges of retaining staff in a changing work environment

45:42 - Entrepreneur focuses on scaling consultancy business effectively

49:48 - Podcasting, interviewing, live streams - powerful networking tools

52:14 - Tool for success

From Store Owner to Agency Owner, Chris Thomas has seen and heard it all. He is a self confessed agency hater and fell into the agency world by chance.

He has developed his agency to ensure that the constant frustration and disappointment he felt with his agency partners doesn’t happen with his clients.

Chris acknowledges that the success of an agency comes down to the people. Your staff are your product, they are the ones that clients buy in to and deliver the service. Therefore, shaping a growth culture is one of his biggest priorities as an Agency Owner.

He shares the decisions he has made over the years to impact the culture positively, how he engages his staff to retain them and how hiring superstars has yielded success. His day 1 and day 2 team are still working with him and that definitely accounts for something.

Does your team talk about salaries? A heavily debated topic in the business world. Chris shares how he manages expectations by having transparent salary bands across the agency.

Find out how he has changed his tech stack for efficiency, what he is using now for optimum productivity and what past software he is retiring.

Everyone knows that being an Agency Owner is a rollercoaster of emotions, with a lot of ups and downs. Chris has transformed his life over the last few years by focusing on his holistic health and most importantly, his sleep quality. He shares how you can do this too!

It’s time to innovate, deliver and delight your clients for success. Be two steps ahead of them. Embrace failure and engage in Black Box thinking.

Topics covered:

00:23 - How he went from Store Owner to Agency Owner

04:39 - Skepticism of the traditional agency model

11:32 - How focusing on a niche has yielded success for his agency

14:31 - Innovation and change vital for staff retention

18:25 - Black Box Thinking

22:30 - Retailers faced challenges in 2022 and adapted.

25:29 - His opinion on the impact of events

28:55 - Anticipate client needs for successful marketing strategy - be two steps ahead of them

30:46 - Retain clients and grow their business

34:04 - Building client relationships leads to mutual success and referrals

38:40 - Project management software: Switching to Teamwork, retiring Asana for 2024

41:15 - Launching new products, supporting businesses in 2024

43:01- Business and health book recommendations for success