• Growth x Analytics, with Barbara Galiza

  • Jun 24 2024
  • Length: 49 mins
  • Podcast

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Growth x Analytics, with Barbara Galiza

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  • This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!

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    In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, understanding data discrepancies, and using growth models. The episode also covers server-side tracking, attribution challenges, and trends in growth marketing influenced by AI and privacy laws. Practical advice for entrepreneurs and the importance of testing marketing tactics are also discussed.

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