In this week's episode of The InspirED Podcast, Andrea explores what experts call 'The Trust Recession' and how it's impacting the way brands do business in today's skeptical digital landscape.

In a world where trust in institutions, media, and even personal relationships is dwindling, how can we rebuild and sustain this crucial element of connection as a society?

Tune in next Thursday for part two of this important discussion!

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RESOURCES IN TODAY’S EPISODE

⁠⁠⁠Register for our free Masterclass ⁠⁠⁠happening July 23rd!

Purpose in Action: Crafting and Delivering an Impactful Brand Purpose

The Trust Recession

Cyber Peace Institute

2024 Edelman Trust Barometer

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ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

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WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

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