In this week's episode of The InspirED Podcast, Andrea explores what experts call 'The Trust Recession' and how it's impacting the way brands do business in today's skeptical digital landscape.

In a world where trust in institutions, media, and even personal relationships is dwindling, how can we rebuild and sustain this crucial element of connection as a society?

Tune in next Thursday for part two of this important discussion!

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RESOURCES IN TODAY’S EPISODE

⁠⁠⁠Register for our free Masterclass ⁠⁠⁠happening July 23rd!

Purpose in Action: Crafting and Delivering an Impactful Brand Purpose

The Trust Recession

Cyber Peace Institute

2024 Edelman Trust Barometer

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⁠⁠Kandula Blogs⁠⁠

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ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter,⁠ ⁠Insights for Systemic Change⁠⁠.

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WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠⁠

Let's talk about purpose! What it means to be purpose-driven from a brand perspective? There are tons of different workplace verbiage we can use when we’re on this topic: mission, mission statement, brand ethos, shared purpose, positioning statement. But what does any of this mean? And why is it important?

Join Andrea in this week's episode of The InspirED Podcast as she explores the importance of identifying, defining, and effectively communicating your brand's purpose to connect with your target audience.

. . .

RESOURCES IN TODAY’S EPISODE

⁠⁠Register for our free Masterclass ⁠⁠happening July 23rd!

. . .

CONNECT WITH KANDULA

⁠Kandula Blogs⁠

⁠Youtube⁠

⁠Instagram⁠

⁠LinkedIn⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, ⁠Insights for Systemic Change⁠.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠⁠https://kandulacommunications.com/⁠

Allyship and representation of the LGBTQ+ community in business and entrepreneurship are crucial for fostering inclusive and innovative environments. Allies play a vital role in advocating for equal opportunities, challenging discriminatory practices, and creating supportive networks that empower LGBT individuals to thrive in professional spaces, while representation ensures that diverse voices and perspectives are included in decision-making processes, leading to more creative solutions and a deeper understanding of broader audiences.

Listen this week as Andrea explores LGBTQ+ owned and allied businesses and organizations championing for inclusive opportunities, resources, and representation.

#Pride #PrideMonth

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RESOURCES IN TODAY’S EPISODE

National LGBT Chamber of Commerce (NGLCC)

⁠NGLCC Certification LGBTBE®⁠ Program

NOTO Botanics

RE

Gaingels

⁠Backstage Capital⁠

PRIZM

⁠gaypages.com⁠

. . .

CONNECT WITH KANDULA

Youtube:⁠⁠⁠⁠ https://www.youtube.com/@KandulaCommunications⁠⁠⁠⁠

Instagram:⁠⁠⁠⁠ https://www.instagram.com/kandulacommunications/⁠⁠⁠⁠

LinkedIn:⁠⁠⁠⁠ https://www.linkedin.com/company/kandula-communications/⁠⁠⁠⁠

Blogs:⁠⁠⁠ ⁠https://kandulacommunications.com/resources/⁠⁠⁠⁠

. . .

ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

Sign up for Andrea's monthly newsletter, Insights For Systematic Change.

. . .

WORK WITH US

Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

⁠⁠⁠⁠https://kandulacommunications.com/⁠