The Bread Winner Podcast

By: Caroline Bower
  • Summary

  • Welcome to "The Bread Winner Podcast," the show for microbakery owners who want to create a successful microbakery without spending every waking minute in the kitchen. I'm Caroline Bower, and I bake over 100 loaves a week from my home while still getting 8 hours of sleep and having time to be fully present in the important moments with my family. If you're looking to build a thriving sourdough business from your home, you're in the right place. Every Monday and Thursday, I'll be sharing new episodes packed with practical advice on everything from marketing and sales to process optimization and real-life strategies to maintain a healthy, intentional lifestyle. We'll dive into how to get started, attract (and keep) your first raving customers, plan your ideal week, scale your operations, and price your products. Plus, we'll occasionally have some fantastic guests who are experts in the sourdough world. This podcast is all about giving you the tools and confidence to cultivate business that fits into your life, not the other way around. So, hit that subscribe button, do your next round of coil folds then grab a cup of coffee and get comfy for the next 20 minutes. Let's start building your dream microbakery together!
    Copyright 2024 Caroline Bower
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Episodes
  • 9. Exactly What I'd do in the first 30 Days if I was Starting my Microbakery from Zero
    Aug 1 2024

    Links to things we talked about:

    Free customizable Canva templates for labels https://mailchi.mp/thebluebirdbreadco/episode9

    In this episode, Caroline Bower shares a detailed, week-by-week guide to starting a bakery from zero, based on her own experience of running a successful bread business for a year. From understanding cottage food laws to bulk baking and creating an effective ordering system, Caroline covers everything needed to lay a solid foundation in the first month. She also discusses marketing strategies, essential tools, and tips to ensure profitability and compliance right from the start. Don't miss out on Caroline's recommendations and the free resources available in the show notes!

    00:00 Introduction and Episode Overview

    01:15 Week 1: Laying the Foundation

    03:46 Week 2: First Bakes and Initial Sales

    12:33 Week 3: Expanding and Streamlining

    17:14 Week 4: Scaling and Market Presence

    21:37 Conclusion and Final Thoughts

    Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

    Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

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    24 mins
  • 8. Build Your Local Customer Base with Social Media
    Jul 29 2024

    In today's episode, Caroline, a successful in-home sourdough bakery owner, shares powerful tips on leveraging social media to build and engage your local customer base.

    From the importance of visibility and engagement to using Instagram and Facebook effectively, Caroline provides detailed strategies for posting engaging content, utilizing local hashtags, and staying consistent with your social media efforts.

    Don't miss the free content calendar in the show notes to kickstart your social media journey and build a thriving community around your sourdough business.

    Links to things we talked about:

    A week of social media content, ready for you! Download here: https://mailchi.mp/thebluebirdbreadco/social

    Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough

    Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://mailchi.mp/thebluebirdbreadco/checklist to begin building YOUR thriving microbakery!

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    22 mins
  • 7. Simple Steps to Sell Your Sourdough Bread at Markets
    Jul 25 2024

    Welcome to the Breadwinner Podcast! Host Caroline Bower shares invaluable insights and detailed steps for sourdough micro bakery owners who want to successfully sell their products at farmers markets. From finding the perfect market, contacting organizers, and planning your setup, to determining how much product to bring and how to manage sales, Caroline covers it all. Dive into this episode to develop a clear and actionable plan for your next market day, and learn tips on engaging with customers, diversifying your offerings, and handling unexpected challenges. This episode is packed with practical advice and inspiration for new and seasoned market vendors alike.

    00:47 Getting Started with Farmer's Markets

    01:25 Finding the Right Market

    05:27 Contacting Market Organizers

    08:26 Preparing Your Product Inventory

    13:35 Setting Up for Market Day

    17:47 Engaging with Customers

    18:58 Backup Plans and Final Tips


    Links to things we talked about:

    Caroline Bower Instagram: https://www.instagram.com/carolinebower_sourdough



    Square

    Market essentials checklist

    Free Planner Download

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    22 mins

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