Copywriting becomes so much easier once you have done this one thing…

And that is foundational brand strategy and brand identity work to confidently know who you are, what you stand for, and what you are here to do.

Understanding the importance of brand strategy is a natural prerequisite to copywriting. That’s why I interviewed 11 different brand strategists for this 3-part series to gather a well-rounded perspective on how to amplify your brand message. Each of these strategists approaches their work from unique angles, making for a rich conversation that is synthesized here.

This episode uncovers how you can show up online authentically and the strategy behind it all. We’re getting brand strategists’ takes on how they integrate this and help their clients show up true to themselves.

I wanted to have this conversation because positioning and messaging are where brand strategists and copywriters converge. That’s where we overlap. Today, we’ll explore how to refine and master your authentic brand message—and the top 10 mistakes to avoid!

0:01:30 - Brand strategy as a prerequisite to effective copywriting

0:03:00 - Brand authenticity—and how it evolves as the business grows

0:05:00 - The "cold leads first" approach to testing brand effectiveness

0:09:58 - The ROI principle for effective brand messaging: relevance, originality, and impact

0:12:00 - Aligning brand messaging with the target audience's preferences and values

0:15:00 - 10 common brand messaging mistakes to avoid, including lack of clarity, ignoring mindset issues, and over-emphasis on aesthetics

EPISODES AND LINKS MENTIONED:

• The cold leads approach from Jasmine Haitalani of High Flier Powerhouse
• Fabi Paolini on speaking to doers vs thinkers
• Tiffany Neuman from Your Legacy Brand on branding process being deep, spiritual, and identity-shifting.
• My blog about pain point marketing (and how to do it differently and still effectively).
• Connect with the rest of the contributors in the blog!

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

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LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Book a Power Hour (and get my Starter Gdoc too!)

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/mastering-authentic-brand-messaging-for-coaches/

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