• 19. Learning how to let go as a founder | Tom Pennings, CEO at Salesnudge

  • Jul 10 2024
  • Length: 24 mins
  • Podcast

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19. Learning how to let go as a founder | Tom Pennings, CEO at Salesnudge

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  • Summary

  • Your startup might feel like your baby, but there comes a point where you need to let go.

    In this episode, I talk to Tom Pennings, CEO of SalesNudge. Tom has founded three startups and has taken one to exit, working both in Europe and Silicon Valley.

    Tom reveals the moments he realized the importance of stepping back, even when the stakes were high. It’s a difficult but essential step in letting your team take ownership, ensuring your product fits market needs, and scaling to exit.

    Learn about this and other valuable lessons Tom received from his mentor, as well as discovering what “gezond boerenverstand” means and how it can help you as a founder.

    Guest Links

    • Tom Pennings on LinkedIn
    • Salesnudge

    Resources Mentioned

    • Ben Horowitz, The Hard Thing About Hard Things
    • Donald Miller, Building a StoryBrand
    • Geoffrey A. Moore, Crossing the Chasm
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