• The Art of Naming: Insights from NameStormers

  • Jul 16 2024
  • Length: 5 mins
  • Podcast

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The Art of Naming: Insights from NameStormers

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  • Summary

  • Mike Carr, co-founder of NameStormers, highlights the company's 40 years of experience in addressing naming challenges like budget constraints, team disagreements, and legal issues. Key considerations include name length, spelling ease, memorability, branding alignment, and competitor differentiation. Their process involves understanding client needs, creating tailored strategies, and using AI tools. Clients receive valuable insights and actionable strategies, whether or not they form a partnership. NameStormers combines AI with expertise to vet names legally, culturally, and linguistically, with successful projects like Angry Orchard, Cherubs, and Tapestry for Hilton.

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