• Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

  • Jul 17 2024
  • Length: 30 mins
  • Podcast

Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black By cover art

Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

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  • Summary

  • Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.

    In this episode, we discuss:

    • How the unboxing experience is a key to delighting the customer
    • The power of personalization
    • Why offline marketing still matters

    Dive in:

    [05:30] Focused on product development and warehouse integration.

    [09:33] Catalogues evolved to personalized, cost-effective flyers.

    [13:18] Data tracking for customer engagement and sales.

    [17:53] Merchants can scale and target specific cohorts.

    [20:32] Insider Tips from Doug!

    Find the notes here: https://keepopt.com/213

    Download Shopify's new industry report >> https://keepopt.com/shopify

    ****

    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

    Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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