• Event-Led Growth: Leveraging Events to Drive Business Growth

  • Jul 24 2024
  • Length: 41 mins
  • Podcast

Event-Led Growth: Leveraging Events to Drive Business Growth By cover art

Event-Led Growth: Leveraging Events to Drive Business Growth

Listen for free

View show details

  • Summary

  • In this episode of the Zero to Twenty podcast, Kate Hammit, CMO at Splash, and I discuss event-led growth as a go-to-market strategy. We define event-led growth, explore the modern buyer's journey, and discuss how to leverage events to drive growth at all stages of the funnel. We also touch on the importance of measuring event ROI, aligning sales and marketing teams to achieve revenue goals, and how to create valuable content that resonates with your target audience.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Marketing Economics
Show more Show less

What listeners say about Event-Led Growth: Leveraging Events to Drive Business Growth

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available