• #554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute

  • Jul 26 2024
  • Length: 29 mins
  • Podcast

#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute By cover art

#554: What marketing leaders need to know about AI with Cathy McPhillips, Marketing AI Institute

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  • Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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