Discover the importance of reciprocity in persuasion with Nathalie Nahai as she imparts her knowledge on aligning goals that lead to better outcomes together with loyal advocates. In this episode, Nathalie highlights her “Four C’s” framework for ethical persuasion: commitment to moral values, congruence in words and actions, consistency over time, and coherence in behavior and intentions. Moreover, she advises businesses to be transparent, build trust among the customers and encourage personal growth by taking one step at a time.

Watch the full episode on youtube: https://youtu.be/bR8erTnI12w?si=ifPHmROl0tAYGkEG

About Nathalie Nahai:
Nathalie Nahai, an expert in human behavior, web design, and the arts, offers unique insights into today's complex challenges. Her best-selling book "Webs Of Influence: The Psychology of Online Persuasion" is widely adopted by business leaders and universities, while her latest work "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" is described as a defining business book of our times. As a behavioral science advisor, Nahai helps clients like Google, Accenture, and Harvard Business Review ethically apply behavioral science principles to enhance their businesses. She also hosts The Hive Podcast, further exploring these topics and cementing her role as a thought leader in the intersection of psychology, technology, and business.

Please click here to learn more about https://www.nathalienahai.com/

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/

Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter