In this episode, Brett & Casey McManus, owners of Après Inn in Killington, Vermont, share their journey of becoming hoteliers and accidentally going viral on Instagram @Innvestors

Listen now to learn about:

• The Accidental Journey into Hospitality: Brett and Casey discuss their unconventional path.
• Community Impact: The role of their hotel in the Killington, Vermont community and how they have revitalized the local area through their hospitality efforts.
• Creating the Ideal Guest Experience: How they identified and catered to their target guests, particularly outdoor enthusiasts like skiers and mountain bikers.
• Navigating Surprises in Hospitality: Brett and Casey share unexpected challenges and surprises they encountered while running their motel.
• Balancing In-Person and Digital Interactions: Comparing the benefits of face-to-face guest interactions with their social media following.
• Social Media Strategy: The organic growth of their Instagram presence and how they create engaging content with minimal time investment.
• Lessons Learned and Future Plans: Reflections on their journey so far and their vision for the future, including potential brand partnerships and business growth.
• Translating Teaching Skills to Hospitality: Casey explains how her background in education helps her manage guest interactions and team building in their hospitality business.
• Expanding and Innovating: Their excitement about future opportunities and continuing to innovate in the hospitality industry.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands