Full Episode Page: Austin Mullins: Becoming an SEO and Content Craftsman, Agency Builder and Thought Leader

Episode Summary: In this conversation, Austin Mullins discusses the importance of effective communication in business and the value of gaining experience and expertise. He shares his journey from copywriting to sales to starting his own agency, Conversion Media. Austin emphasizes the need for personalized and relevant content marketing, considering the intent and awareness stage of the audience. He also highlights the tension between wanting a definite path in marketing while acknowledging the limitations of data visibility. The conversation covers the importance of both tangible and intangible aspects of marketing, the need for prioritization in technical SEO, the value of understanding the audience, the limitations of AI in content creation, and the SEO skills assessment and coaching program.

Takeaways

• Gaining experience and expertise through practice and exposure to different industries can enhance your skills and knowledge.
• Personalized and relevant content marketing is essential, considering the intent and awareness stage of the audience.
• There is a tension between wanting a definite path in marketing and the limitations of data visibility.
• Technical SEO should be prioritized based on estimated impact and ROI
• Content marketing is a portfolio game where not everything will work, but enough quality work will yield results
• The SEO skills assessment helps measure skills maturity and plan learning and development initiatives
• Upskilling existing team members can be more effective than hiring senior SEO talent

Where to Find Austin:

• Conversion Media
• Ascent SEO Coaching
• Austin on LinkedIn
• Austin on X
• Austin Mullins tBOJ Guest Profile

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The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

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